A large part of our business is conducting professional Search Engine Optimization services for small and medium-sized businesses. So you might be surprised to learn that we talk ourselves out of more SEO projects than not. Or, more accurately, we talk our clients out of doing SEO. Many people see, hear and read about various […]

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]

What does being a content creator mean and why is that important for your business? Content creation, content marketing and content curation are the online marketing trinity that works in conjunction with its close cousins, Search Engine Optimization (SEO) and Social Media Marketing (SMM). SET YOUR WEBSITE UP FOR SUCCESS Your goals for driving relevant […]

As more and more people access the Internet on mobile devices, Google will begin to use the mobile-friendliness of websites as a ranking factor in their new algorithm. The new algorithm was released April 21, 2015 and is part of Google’s shift towards favoring mobile sites in it’s on-going efforts to return the most relevant […]

As Google continues to take over the world of Internet search, businesses have no real choice but to play along or get left behind. None of this is more true than claiming and setting up your Google My Business page (GMB) which we’ve discussed how to do in previous blog posts. Some pundits have even […]

You may have the greatest website in the world in terms of layout and design but if your website isn’t helping you grow your business what’s the point? It’s like having a highly attractive sales person who sits around all day planning their vacation and taking naps in between. If you don’t expect your website […]

Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years.  Writing down my resolutions creates a checklist that helps me stay accountable to […]

How Content Marketing is Changing Everything Whether you are a pet store owner or a divorce attorney, communicating your Unique Selling Proposition (USP) has always been a basic tenant of good business and good marketing. Granted, you may be the best darn dog walker or house painter that ever lived but if people don’t know […]

There is a lot of online competition these days vying for a users’ attention — TikTok, Facebook, social media in general, not to mention the copious number of videos on YouTube and other platforms.  For small and medium-sized businesses, some pundits are even questioning the need for websites at all for a variety of reasons, or […]

Being in this business, sometimes I forget that not everyone knows what the term SEO means.  Heck.  I’m sure there are tons of folks out there who have no idea what Search Engine Optimization means, which is what the acronym SEO stands for. SEO, or Search Engine Optimization, is the process of making a website more visible […]