Being in this business, sometimes I forget that not everyone knows what the term SEO means. Heck. I’m sure there are tons of folks out there who have no idea what Search Engine Optimization means, which is what the acronym SEO stands for.
SEO, or Search Engine Optimization, is the process of making a website more visible to the search engines which results in more website traffic which gives you the opportunity to make more sales. In short, it’s a good thing to have your site “optimized”.
But the thing about SEO is that many websites are designed without SEO in mind. Often, websites are designed by graphic artists and designers who are more focused on the aesthetic values of the site instead of the content flow, keyword density and calls to action.
My philosophy regarding SEO is that it shouldn’t be mutually exclusive. There’s almost no reason why a site can’t be cool and sexy or elegant and high-tech as well as fully optimized. The design and the SEO techniques should share a symbiotic relationship.