According to several recent studies during the pandemic, Pay Per Click ad rates are down substantially due to many traditional advertisers such as entertainment and travel sitting on the sidelines . THE IMPACT ON FACEBOOK ADS According to a Wall Street Journal report,  “…the cost to put an ad in front of Facebook users 1,000 […]

If you are using Facebook ads to drive targeted traffic to your website offerings, congratulations. Using the power of Facebook ads to generate targeted traffic built on customer demographics mixed with geographical targeting can be very effective.  But sending targeted traffic may still not be converting to sales.  One of the reasons is that as […]

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]

There’s a big change on the horizon when it comes to ad marketing on Facebook. The much-reviled “20 percent rule” for the social media giant is gone. The rule limited an advertiser’s text to a maximum of 20 percent of an ad’s size – as calculated by a Facebook online tool that it forced advertisers […]

Love it or hate it, Facebook commands attention for your business. With over 1.71 billion monthly active Facebook users and an average time spent per visit of 20 minutes (Source: Infodocket), Facebook is too big to ignore. You may or may not enjoy using Facebook in your personal life but from a purely business standpoint, […]