Over the past few years, it’s become common to hear business owners say, “Nobody uses Facebook anymore.” While it’s true that newer platforms like TikTok and Instagram have changed the social media landscape, dismissing Facebook altogether is a mistake, especially for small and mid-sized businesses serving local markets. Facebook remains one of the world’s largest […]

If you are using Facebook ads to drive targeted traffic to your website offerings, congratulations. Using the power of Facebook ads to generate targeted traffic built on customer demographics mixed with geographical targeting can be very effective.  But sending targeted traffic may still not be converting to sales.  One of the reasons is that as […]

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]

There’s a big change on the horizon when it comes to ad marketing on Facebook. The much-reviled “20 percent rule” for the social media giant is gone. The rule limited an advertiser’s text to a maximum of 20 percent of an ad’s size – as calculated by a Facebook online tool that it forced advertisers […]