What Comes Before Referrals?

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the...

Google Gets What Google Wants

An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series.  Here, I speak about the importance of being open to trying different marketing tactics to find the...

Coaches on Coaching

According to a recent study by The International Coach Federation (ICF), which offers voluntary accreditation to coaching schools and functions as a coaching self-regulatory organization, they found that there are an estimated 53,300 life coach practitioners in the...

Facebook or Google Adwords?

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay...