The late, great Yogi Berra had a famous saying:  “If you don’t know where you are going, you’ll end up someplace else,” which was never more true than when it’s applied to Internet marketing. As with any business plan, insight is key. You have to know where you’re going before you can plan to get there, right? […]

As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, […]

If you’re a SEO client or Content Marketing client of Samson Media you’ve probably been receiving detailed monthly reports that show a variety of data about your website’s performance. The reports pull in data from a combination of sources that include your Google Analytics as well as your Google Search Console data (formerly Google Webmaster […]

Local SEO is where it’s at for many businesses.  Pursuing a local SEO strategy can pay off big for companies looking to come up on page 1 of Google.  Those looking to come up in national searches will find it more of an uphill climb.  While it is possible, we council our clients to try […]

Well that went fast! Looks like another year is nearly in the books so it’s time for our annual survey results. Thanks to all those subscribers of our newsletter for taking valuable time out from their busy days to fill out our year-end survey.  You’ll find some interesting results below. It’s this time of year […]

The Google platform offers a tremendous amount of utility to virtually any business owner, but not every business owner takes full advantage of all the tools available to business owners through Google. Most of them are 100% free!  One of the most potent tools for capturing local search traffic is the Google My Business tool, […]

You’ve all heard the cliché used by property experts, that the three most important factors in determining the desirability of a property are “location, location, location”. Well, the same can be said for your local SEO. Here’s why: When someone in Las Vegas does a search for “Career Coach,” Google will attempt to return results for career coaches […]

According to several recent studies during the pandemic, Pay Per Click ad rates are down substantially due to many traditional advertisers such as entertainment and travel sitting on the sidelines . THE IMPACT ON FACEBOOK ADS According to a Wall Street Journal report,  “…the cost to put an ad in front of Facebook users 1,000 […]

Customers are looking for businesses in ways they never could before: on-the-go and on foot.  Making sure your business information is accurate online is the key to making sure your customers can find you. These business listings are often referred to as “citations” and which Google uses as a top 5 ranking factor according to […]

Websites come in all flavors and stripes, reflecting the wide variety of companies and the businesses they serve.  While some sites are ecommerce sites selling products directly from the site itself, most are virtual calling cards and store fronts designed to communicate a series of messages.  The question is, what message is your website communicating […]