Samson Media SEO Company New JerseyAs SEO continues to morph and change, what worked as recently as 2014 may no longer be as effective.  But out of all the changes in search engine algorithms that impact the ability of your website to be returned high up in the search engine results pages (SERPS), none have […]

2021 marks the start of our 15th year in business which is not only bucking the odds but is a pretty solid accomplishment according to a Small Business Trends study that states that most new businesses don’t make it beyond year two. The study went on to say that of all small businesses started in […]

Blog posts are a great way to let clients and prospects sample your knowledge and expertise. While the the main pages of your website are mainly used for selling your products and services and explaining the various features, your blog should mainly be used for education and information about the products and services you offer. […]

If you missed our live webinar on how to leverage Search Engine Optimization (SEO) to drive more search engine traffic, leads and prospects ton your website, we have you covered with our webinar replay!  Please join Becky Livingsston of Penheel Marketing and Gene Sower of Samson Media as we take you through a lively presentation […]

Before starting Samson Media I had been a public relations video producer for over 20 years.  It was around 1995 that I became enamored by the Internet.  As a hobby, I had started a website based on my dog called the Adventures of Lucy The Wonder Dog.   This side hustle (working full time and commuting […]

According to a recent study by The International Coach Federation (ICF), which offers voluntary accreditation to coaching schools and functions as a coaching self-regulatory organization, they found that there are an estimated 53,300 life coach practitioners in the world, with 17,500 in North America. That’s a lot of coaches, nearly one coach for every 18,000 […]

Love it or hate it, Facebook commands attention for your business. With over 1.71 billion monthly active Facebook users and an average time spent per visit of 20 minutes (Source: Infodocket), Facebook is too big to ignore. You may or may not enjoy using Facebook in your personal life but from a purely business standpoint, […]

Maybe you registered a domain name with GoDaddy or Network Solutions and saw a tempting offer for a low cost or free website building tool.  Or saw an eye-catching ad for a free Squarespace or WIX site. Claims of “Free,” “Easy,” “Stylish templates” are very tempting.  But here’s my advice why you should run for […]

Prospecting on LinkedIn, even before the Pandemic of 2020, is now all the rage. But as I recently noted in this post I wrote about LinkedIn earlier in 2020, I can’t help feeling like the platform itself is becoming the “New Spam.” KILLING THE GOLDEN GOOSE As with any tactic and technique that shows some […]

Business-to-business marketing changed drastically over the last decade. While many B2B companies have been slow to catch on to the importance of SEO and PPC marketing tactics, their relevance to B2B digital marketing campaigns has only grown. Real or disputed, there are still several myths about B2B marketing strategies that endure that need to be […]