by mediasamson | May 31, 2018 | Coaches Only, Marketing, Smart Business
As I began to interview various coaches for a book project I am working on, one thing became clear very quickly: Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the...
by mediasamson | May 23, 2018 | Marketing, Networking, Video
An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series. Here, I speak about the importance of being open to trying different marketing tactics to find the...
by mediasamson | May 21, 2018 | Advertising, Facebook
If you are using Facebook ads to drive targeted traffic to your website offerings, congratulations. Using the power of Facebook ads to generate targeted traffic built on customer demographics mixed with geographical targeting can be very effective. But sending...
by mediasamson | Apr 19, 2018 | Website Design
We helped this non-profit headquartered in New York City create a new WordPress site with a Woo Commerce shopping cart to accept donations and sell tickets to fund raising events. We also implemented an events calendar for their wide variety of events and helped them...
by mediasamson | Apr 6, 2018 | Blogging, Coaches Only, Content Marketing
Blogging is an essential tool for attracting clients and retaining them as well. This is especially true for life coaches, executive coaches and positive psychology coaches who need to educate their prospects on the benefits of working with a coach. Secondly, but...
by mediasamson | Apr 5, 2018 | Website Design
When DeLuxe Formal Wear wanted to redo their existing website, we built them a mobile-ready WordPress site with expanded photo galleries to spotlight their tuxedo rentals and sales. We also implemented an extensive social media marketing and SEO campaign to help them...
by mediasamson | Mar 28, 2018 | SEO
That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake. Per se. It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may...
by mediasamson | Mar 21, 2018 | Marketing
According to a recent study by The International Coach Federation (ICF), which offers voluntary accreditation to coaching schools and functions as a coaching self-regulatory organization, they found that there are an estimated 53,300 life coach practitioners in the...
by mediasamson | Mar 16, 2018 | Website Design
With WordPress, everything starts with the dashboard. It’s where you initiate new blog posts, add and remove pages, change your navigation, add plugins for additional functionality and so much more. Here’s a helpful overview inside the dashboard to...
by mediasamson | Feb 19, 2018 | Advertising, Marketing, Pay Per Click
Considering that Google makes it’s fortune on advertising it was a curious announcement in December of 2017, that starting February 15, certain types of ads will be blocked by the Chrome 64 browser. According to ComputerWorld, “On the desktop, Chrome will...
