New Website Launched for Non-Profit Organization

We helped this non-profit headquartered in New York City create a new WordPress site with a Woo Commerce shopping cart to accept donations and sell tickets to fund raising events. We also implemented an events calendar for their wide variety of events and helped them...

Blogging Tips for Coaches

Blogging is an essential tool for attracting clients and retaining them as well.  This is especially true for life coaches, executive coaches and positive psychology coaches who need to educate their prospects on the benefits of working with a coach.  Secondly, but...

New Website Launched for Local Tuxedo Shop

When DeLuxe Formal Wear wanted to redo their existing website, we built them a mobile-ready WordPress site with expanded photo galleries to spotlight their tuxedo rentals and sales. We also implemented an extensive social media marketing and SEO campaign to help them...

Google Implements Core Algorithm Update

That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake.  Per se.  It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may...

An Overview of the WordPress Dashboard

With WordPress, everything starts with the dashboard.  It’s where you initiate new blog posts, add and remove pages, change your navigation, add plugins for additional functionality and so much more.  Here’s a helpful overview inside the dashboard to...

Eight Things I Learned Running My Own Business

Before starting Samson Media I had been a public relations video producer for over 20 years.  It was around 1995 that I became enamored by the Internet.  As a hobby, I had started a website based on my dog called the Adventures of Lucy The Wonder Dog.   This side...

Facebook or Google Adwords?

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay...