What Comes Before Referrals?

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the...

Google Gets What Google Wants

An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series.  Here, I speak about the importance of being open to trying different marketing tactics to find the...

New Website Launched for Non-Profit Organization

We helped this non-profit headquartered in New York City create a new WordPress site with a Woo Commerce shopping cart to accept donations and sell tickets to fund raising events. We also implemented an events calendar for their wide variety of events and helped them...

Blogging Tips for Coaches

Blogging is an essential tool for attracting clients and retaining them as well.  This is especially true for life coaches, executive coaches and positive psychology coaches who need to educate their prospects on the benefits of working with a coach.  Secondly, but...

New Website Launched for Local Tuxedo Shop

When DeLuxe Formal Wear wanted to redo their existing website, we built them a mobile-ready WordPress site with expanded photo galleries to spotlight their tuxedo rentals and sales. We also implemented an extensive social media marketing and SEO campaign to help them...

Google Implements Core Algorithm Update

That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake.  Per se.  It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may...

Coaches on Coaching

According to a recent study by The International Coach Federation (ICF), which offers voluntary accreditation to coaching schools and functions as a coaching self-regulatory organization, they found that there are an estimated 53,300 life coach practitioners in the...

An Overview of the WordPress Dashboard

With WordPress, everything starts with the dashboard.  It’s where you initiate new blog posts, add and remove pages, change your navigation, add plugins for additional functionality and so much more.  Here’s a helpful overview inside the dashboard to...