The Best Way to Format a Blog Post

Blog posts are a great way to let clients and prospects sample your knowledge and expertise. While the the main pages of your website are mainly used for selling your products and services and explaining the various features, your blog should mainly be used for...

New Website For Phone Sales Company

We developed a new WordPress website for this New Jersey-based sales and marketing company to help sell their cold calling service and expertise.  The site contains capabilities, job listings and a blog for posting updated information for content marketing and SEO....

What Comes Before Referrals?

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the...

Google Gets What Google Wants

An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series.  Here, I speak about the importance of being open to trying different marketing tactics to find the...