What’s the Deal With Geo-Targeting?
WHAT IS GEO-TARGETING?
You may have heard about geo-targeting, geo-fencing or geo-tracking as an aspect of targeted advertising. For the purposes of this blog post, will just refer to it as “geo-targeting.”
Pay Per Click Ad Rates Plummet While Audiences Are Up
According to several recent studies during the pandemic, Pay Per Click ad rates are down substantially due to many traditional advertisers such as entertainment and travel sitting on the sidelines . THE IMPACT ON FACEBOOK ADS According to a Wall Street Journal report, “…the cost to put an ad in front of Facebook users 1,000 […]
2019 New Year’s Resolutions for My Own Business
Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years. Writing down my resolutions creates a checklist that helps me stay accountable to […]
How to Use Testimonials to Build a Facebook Ad Funnel
If you are using Facebook ads to drive targeted traffic to your website offerings, congratulations. Using the power of Facebook ads to generate targeted traffic built on customer demographics mixed with geographical targeting can be very effective. But sending targeted traffic may still not be converting to sales. One of the reasons is that as […]
Google Chrome to Block Some Ads
Considering that Google makes it’s fortune on advertising it was a curious announcement in December of 2017, that starting February 15, certain types of ads will be blocked by the Chrome 64 browser. According to ComputerWorld, “On the desktop, Chrome will block four types of advertisements (out of six considered), while on mobile – iOS […]