What’s the Deal With Geo-Targeting?

by mediasamson | Jun 15, 2022 | Advertising, Marketing, Pay Per Click

Blog Topics Discussed What is Geo-targeting? Where do geo-targeting ads appear? When do geo-targeting ads appear? Geo-targeting examples How to measure geo-targeting results How are geo-targeting ads charged? More info on geo-targeting WHAT IS GEO-TARGETING? You may...

Pay Per Click Ad Rates Plummet While Audiences Are Up

by mediasamson | Apr 29, 2020 | Advertising, Facebook, Pay Per Click

According to several recent studies during the pandemic, Pay Per Click ad rates are down substantially due to many traditional advertisers such as entertainment and travel sitting on the sidelines . THE IMPACT ON FACEBOOK ADS According to a Wall Street Journal...

2019 New Year’s Resolutions for My Own Business

by mediasamson | Jan 1, 2019 | Advertising, Marketing, Marketing Budgets, Pay Per Click, SEO, Smart Business, Website Design

Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years.  Writing down my resolutions creates a checklist that...

Google Chrome to Block Some Ads

by mediasamson | Feb 19, 2018 | Advertising, Marketing, Pay Per Click

Considering that Google makes it’s fortune on advertising it was a curious announcement in December of 2017, that starting February 15, certain types of ads will be blocked by the Chrome 64 browser. According to ComputerWorld, “On the desktop, Chrome will...

Facebook or Google Adwords?

by mediasamson | Jan 23, 2018 | Facebook, Marketing, Pay Per Click

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay...

Google Restricts Keyword Planner Data

by mediasamson | Jan 28, 2017 | Keyword optimization, Pay Per Click, SEO

As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For...