Welcome to the Comeback Campaign
See Pricing Below
Let People Know What’s Going On With Your Business!
WHY MARKETING YOUR BUSINESS IS MORE IMPORTANT NOW THAN EVER
While the pandemic has caused so much confusion and uncertainty surrounding daily life and your business, this much is certain: if your business is back up and running or perhaps you never closed, you need to do everything you can to let your clients, customers and prospects know what’s going on? Have your hours changed? New procedures? Masks required on premises? Revised services? Staffing challenges? So many questions and now more than ever your business needs to communicate effectively, consistently and often as the situation changes from day to day. You can’t afford marketing? The question really is, can you afford NOT to do marketing?
Marketing Can Drive Traffic, Leads & Sales
Let Your Customers Know You Are Open for Business!
A Website is Not A Business
That may sound like an obvious statement but it is a common misconception that we encounter time and time again before, during and after we create websites for our clients. Of course a website is not a business anymore than an empty building is a store. A website is just a starting point, really. Or a place to tell people about your business…once they get there! The fact is, you may have the most fabulous website ever created in the history of websites, but unless people are able to find the website and learn how your products and services are something they need and were looking for, then it’s nothing more then a collection of words and images.
A Website Is Easy. A Business is HARD!
While free website builders seduce you with visions of “free” and “easy” websites, what they don’t bother to tell you is that the website is only the first step in a long and ongoing journey to have a business that succeeds, thrives and grows! And even though we are in the Internet marketing business we realize that you still have to do a variety of things, online and offline, to get the word out about your products and services. It’s called MARKETING. Yes, marketing. Marketing requires a commitment of time, energy and yes, MONEY. Marketing entails everything from face-to-face meetings and networking (probably the MOST effective), to exhibiting and attending trade shows, to advertising, public relations, direct mail and of course, the Internet. That’s where we come in!
A Multi-Pronged Approach
So while we’ll leave the offline marketing to you, the Samson Media Comeback Campaign provides a multi-pronged approach so that your prospects can find your business online and contact you! We use a variety of inbound marketing tactics that include press releases, directory listings, search engine optimization, advertising and social media to get in front of relevant prospects so that they contact YOU for additional information. While it’s up to you to convert that targeted traffic into sales, our approach will bring warm leads right to your virtual door — your website! And once there, you’ll have an opportunity to establish your credibility, dazzle them with your expertise and convince them of your brilliance. But they have to find you first, right?
We can help you do just that.
The Samson Comeback Campaign includes the following elements, depending on the level of service you need, and provides effective services for several budgets: (Click any icon below to see complete details)
Press release, Facebook ads, demographic targeting.
Search Engine Optimization so people can find your business.
Blogging, curation, social media automation & distribution.
Detailed reporting & monthly phone calls to discuss progress
THIS IS THE MARKETING HELP YOU’VE BEEN LOOKING FOR!
See Pricing Below
Not Ready to Go All-In?
Check out our highly insightful website audit which checks 15 areas of your websites health and performance and provides you with a literal list of what’s working and what’s NOT working on your website. Our website audit will also show you the keywords that are leading the search engines to your site. Some of these keywords may surprise you! Also, as part of the $99 website audit, we will provide you the keywords that are being used by one of your competitors. Just give us the URL and we’ll do the rest. Knowledge is Power! And Information is King!
Contact Us To Schedule Your Complimentary Evaluation
NOT SURE ABOUT CONTENT MARKETING? WATCH THIS
Click video below
click to watch the video
COMEBACK CAMPAIGN COMPONENTS
These are the individual plan components that comprise our turn-key Comeback Campaign. Each component is designed to accomplish the following objectives:
Press Release: Our press release writing and distribution service will begin to establish an online link profile and create content that will get indexed in the search engines. Our packages INCLUDE strategy and press release writing. NOT Sold Separately
Reporting & Measurement: In order to gauge your results and progress, we need to closely monitor keyword rankings, website traffic, search engine visibility and the popularity of specific pages in your website. And then talk to you about the results. Purchase Separately
Search Engine Optimization (SEO): We research your relevant keywords and make sure they are represented on your website. Our SEO process also includes link building services via our relationships with relevant third-party websites and business listings in a wide variety of business directories and listings (such as Yext, Manta, etc) which is a very important ranking factor especially for local SEO. These business listings are often referred to as “citations” and must include your complete business address and phone number, which is a very important ranking factor, according to Google. You can get a free, real-time scan of your business listings right now by clicking HERE. Purchase Separately
Site Map Submission: As part of the SEO services we make sure your latest sitemap is submitted to Google Search Console so it’s easier for Google to be aware of your website and index your pages. Anytime we can make it easier for Google to index your site we do it! Purchase Separately as Part of SEO Program
Content Curation: After having you fill out a detailed questionnaire, we scour the Internet to follow and repurpose relevant content that we push out via your social media channels to establish you as a thought-leader and expert in your area of expertise. This may include, but not limited to, Facebook, Twitter and LinkedIn. As an added bonus, all curation links include a branded link back to YOUR own site. CLICK HERE for an example of a blog post on another site that has our Samson Media call to action in the lower left-hand corner of the screen. This is what we’ll do for your brand, too! Purchase Separately
Blogging: All packages include original content writing and posting to your website. We welcome you to submit suggested topics or we will draw from the answers in your onboarding questionnaire. Optimally, both. The entire process works better when we collaborate. All keyword-optimized blog posts we write are a minimum of 400-500 words and include at least one keyword optimized graphic. Creating consistent, original, relevant and informative blogging content is probably the MOST effective method of SEO. Purchase Separately
Social Media Distribution: We make sure all your most important social media outlets are set up to attract relevant prospects. We automate the daily distribution of content that includes both your original blog posts as well as your content curation. Using social media automate and track the process, we combine your original blog posts and website pages with your branded, curated content, to create a daily outflow of messages about your business. The goal being, to be found in the places where your prospects, clients, customers and partners hang out online. Purchase Separately
Advertising: Only available as part of our Platinum package, or sold as a separate add-on, Facebook advertising provides a direct and immediate boost to a specific offer, blog post or webpage. Using Facebook, we are able to target specific and relevant prospects by a wide variety of demographic traits, interests and geographic locations. The use of remarketing and tracking pixels is available on a case by case basis. We also offer separate Google Pay Per Click (PPC) services as an add-on, not available as part of any package. Purchase Facebook or Google PPC Separately
TO SUMMARIZE: The Comeback Campaign is a turn-key, comprehensive, ongoing marketing program that spans six months in order for your website to get a natural, steady flow of relevant search engine and social media traffic. Combined with specific Calls To Action (CTAs) throughout your blog posts and pages and your offline marketing efforts such as networking events, trade shows, etc., the Comeback Campaign will create an online marketing blue print that you can eventually take in-house or continue to have us work with you for as long as you like.
Turn-key Comeback Campaign and Pricing
NOTE: This program is ONLY Available in the USA
Contact Us To Schedule Your Complimentary Evaluation
FREQUENTLY ASKED QUESTIONS
Short answer: No. While the Comeback Campaign uses industry best practices and a variety of tactics to increase the visibility of your website and business online, the success of the Comeback Campaign depends largely on your own ability to close sales, the quality of your customer service and the strength of your product offerings — all forces beyond our control. What we CAN guarantee, is that by NOT marketing your business, you will not grow your business or develop a significant online presence. In short: we can lead the horse to water but we can’t make it drink. And while there are no refunds, you may cancel at any time.
No, we do not offer any refunds but you may cancel the service at any time with a 30-day notice.
Yes. While the Comeback Campaign is purposely designed to build momentum over the course of the six month plan, you can opt out at any time with a 30 day notice. HOWEVER, if you choose the discounted website package as part of the Comeback Campaign and do not continue the Comeback Campaign for the full six (6) months, we will charge your account the $1,000 discount fee. Once all due fees are paid in full, everything created to that point will be yours to keep (blogs, links, content) but all reporting, new content creation, blogging, curation and social media activity will stop.
With some of the tactics in the Comeback Campaign Plan include detailed usage and traffic reports so that we can monitor your progress throughout the process. For individual components of the Comeback Campaign, the Press Release will generate results in 36-48 hours. Facebook ads, 48-72 hours. Link Building 3-4 weeks, SEO, 3-12 months. But understand that the Comeback Campaign is not a quick fix. It is a plan to build a SOLID FOUNDATION for your business and your online presence for years to come.
The reason that the entire Comeback Campaign is rolled out over a minimum of 6 months is twofold: Creating a steady, consistent flow of content and social media activity is what is rewarded by Google. It tells Google that your site is active and relevant. By accumulating a measurable quantity of links and lots of activity in a short time span, especially starting from scratch or from a minimal level, actually raises red flags with the search engines that you are trying to “game” the system. Our Comeback Campaign is purposely designed to project the natural and organic growth and rhythms of an active online presence. With SEO, especially, slow and steady wins the race.
The Comeback Campaign is designed to work perfectly with all WordPress websites. If your website is not WordPress, the plan can still work but we may be limited as to the functionality and underlying plugins, widgets and code that are necessary for implementing many aspects of the program, especially the reporting and SEO. That is why the initial phone consultation with us is so important. As part of your acceptance into the program, we will first need access to your website in order to determine if we can technically work with your website platform. The Comeback Campaign definitely does NOT work with any free website builders such as Wix, Weebly, Squarespace, GoDaddy Sitebuilder, etc.
While our turn-key Comeback Campaign is right for almost any type business there are a few types of businesses that will benefit most. They include:
- Companies with a WordPress website
- Businesses between $100,000 and $250,000+ in annual revenue, minimum
- Owners who have an appreciation for online marketing tactics and want to collaborate with marketing professionals
- Owners who understand that marketing is not an expense, it’s an investment
Yes. While the turn-key Comeback Campaign components are designed to work as a whole and are heavily discounted as part of the Kickstarter Plan, each component can be purchased separately. Just click the blue button at the end of each component description above to view the individual page for that service.
Unfortunately, no. The Comeback Campaign is only available in the USA.
Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Financial terms are spelled out in your personalized agreement. However, the one universal financial requirement is that ALL Comeback Campaigns and discounted Comeback Campaigns must be billed and charged via your credit card on file. Regular, full-priced website packages not part of the Comeback Campaign can be paid by credit card or check according to the personalized payment terms in your agreement.