Allocating Money for Marketing

In the midst of a pandemic, America’s workforce is undergoing a huge overhaul.  Layoffs, furloughs and fears of commuting and other factors are having many workers think about starting their own businesses out of necessity. Even in the best of times, recent studies show most business owners don’t know how to market themselves or even […]

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How Much Marketing Money Do You Need?

Starting a small business is a massive undertaking even before the pandemic. Once you have your startup funds and a basic employee team, you’ll be tempted to take a breather. Don’t stop work yet, though. For customers to invest in your product or service, they need to find you, either through the search engines or […]

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2019 New Year’s Resolutions for My Own Business

Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years.  Writing down my resolutions creates a checklist that helps me stay accountable to […]

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