Businesses of all sizes need to prioritize their online presence to attract and retain customers. Search Engine Optimization (SEO) is a crucial part of this process. While the basics of SEO might be clear to some, understanding the comprehensive services offered by an SEO company can shed light on how these professionals can significantly impact […]

Today, consumers turn to search engines for everything from finding local businesses to making major purchasing decisions. Neglecting Search Engine Optimization (SEO) can have serious repercussions for your business. For businesses in New Jersey and throughout the US, understanding the importance of SEO is crucial for staying competitive. In this article, we explore the potential […]

In today’s digital age, having a website is just the beginning of establishing an online presence. To truly make an impact, your website needs to be visible to your target audience. This is where Search Engine Optimization (SEO) comes into play. For businesses in New Jersey and throughout the nation, investing in SEO can be […]

After a 5-year hiatus, I’ll be returning to the Super Zoo Pet Industry trade show on August 16 and 17, 2021 to speak on two topics of interest to pet manufacturers and retailers:  Jumping into Ecommerce – What You Need to Know First Leveraging Your SEO and Google My Business Page Ecommerce Trends The pandemic […]

Click the video below… Now more than ever it’s important that your prospects can find you when searching on Google for the products and services you sell.  Search Engine Optimization (SEO) is the gift that keeps on giving!  Not ready for a full-blown SEO campaign? You can test the waters with our $99 website audit.  […]

If you missed our live webinar on how to leverage Search Engine Optimization (SEO) to drive more search engine traffic, leads and prospects ton your website, we have you covered with our webinar replay!  Please join Becky Livingsston of Penheel Marketing and Gene Sower of Samson Media as we take you through a lively presentation […]

The late, great Yogi Berra had a famous saying:  “If you don’t know where you are going, you’ll end up someplace else,” which was never more true than when it’s applied to Internet marketing. As with any business plan, insight is key. You have to know where you’re going before you can plan to get there, right? […]

What does being a content creator mean and why is that important for your business? Content creation, content marketing and content curation are the online marketing trinity that works in conjunction with its close cousins, Search Engine Optimization (SEO) and Social Media Marketing (SMM). SET YOUR WEBSITE UP FOR SUCCESS Your goals for driving relevant […]

In our earlier discussion “whether META Tags are still relevant” we talked about making sure your website had the proper configuration of META tags so that your site could be indexed properly. But one of the most common reasons we find for “invisible” sites are sites that are almost completely created in Flash, which is […]

Starting a small business is a massive undertaking even before the pandemic. Once you have your startup funds and a basic employee team, you’ll be tempted to take a breather. Don’t stop work yet, though. For customers to invest in your product or service, they need to find you, either through the search engines or […]