Websites come in all flavors and stripes, reflecting the wide variety of companies and the businesses they serve.  While some sites are ecommerce sites selling products directly from the site itself, most are virtual calling cards and store fronts designed to communicate a series of messages.  The question is, what message is your website communicating […]

SHARING Easily share links with others – or yourself Click the share icon in your address bar. Select from a variety of options to share the link with others or yourself for later. CUSTOMIZE Try Chrome profiles If you share your computer with another person, or want to keep your work browsing and personal browsing […]

After a 5-year hiatus, I’ll be returning to the Super Zoo Pet Industry trade show on August 16 and 17, 2021 to speak on two topics of interest to pet manufacturers and retailers:  Jumping into Ecommerce – What You Need to Know First Leveraging Your SEO and Google My Business Page Ecommerce Trends The pandemic […]

While in the midst of the pandemic but also beginning to see the light at the end of the tunnel, we’ll spotlight small business success stories that will hopefully inspire and motivate you during these crazy times. To paraphrase Sun Tzu, author of the Art of War, “In the midst of chaos there is always […]

Scroll Down to View the Replay Video: Join Samson Media Founder and President, Gene Sower, as we gaze into the crystal ball to take a look at some emerging and accelerating trends in online marketing in a post-Covid world of 2021. Presented by the North Essex Chamber of Commerce, we will devine how some businesses […]

As we celebrate 15 years in business as of December 2020, I look back at the long, winding journey and remember the fear and anxiety of giving up a steady paycheck for the uncertainty of self-employment.  I remember weighing the pros and cons but no matter how many lists I made or books and articles […]

If you missed our live webinar on how to leverage Search Engine Optimization (SEO) to drive more search engine traffic, leads and prospects ton your website, we have you covered with our webinar replay!  Please join Becky Livingsston of Penheel Marketing and Gene Sower of Samson Media as we take you through a lively presentation […]

2021 marks the start of our 15th year in business which is not only bucking the odds but is a pretty solid accomplishment according to a Small Business Trends study that states that most new businesses don’t make it beyond year two. The study went on to say that of all small businesses started in […]

As Google continues to take over the world of Internet search, businesses have no real choice but to play along or get left behind. None of this is more true than claiming and setting up your Google My Business page (GMB) which we’ve discussed how to do in previous blog posts. Some pundits have even […]

Posting to your Instagram account from your computer desktop is not obvious or easy considering that Instagram really is native to smart phones and generally requires an app on your phone. But it is easy to do when you emulate a smart phone using your Google Chrome browser.  Yes, there are third-party add-ons and apps […]