Being in this business, sometimes I forget that not everyone knows what the term SEO means.  Heck.  I’m sure there are tons of folks out there who have no idea what Search Engine Optimization means, which is what the acronym SEO stands for. SEO, or Search Engine Optimization, is the process of making a website more visible […]

I just rediscovered this old blog post from 2007 and it was an amazing enough story that I thought it was worth resurrecting it since it’s no less amazing now then it was 12-13 years ago. How did I spend my summer vacation in 2007?  Well, that’s me (right) and my son, Sam, at the […]

Gene Sower, President of SamsonMedia.net was recently invited to guest blog for Noomii, the Professional Coach Directory. Gene shared insights on how important a well designed website is for coaches in attracting new prospects to their business, and on using a blog for content marketing to connect with potential clients by demonstrating their expertise and […]

There’s a big change on the horizon when it comes to ad marketing on Facebook. The much-reviled “20 percent rule” for the social media giant is gone. The rule limited an advertiser’s text to a maximum of 20 percent of an ad’s size – as calculated by a Facebook online tool that it forced advertisers […]

Business-to-business marketing changed drastically over the last decade. While many B2B companies have been slow to catch on to the importance of SEO and PPC marketing tactics, their relevance to B2B digital marketing campaigns has only grown. Real or disputed, there are still several myths about B2B marketing strategies that endure that need to be […]

Considering that Google makes it’s fortune on advertising it was a curious announcement in December of 2017, that starting February 15, certain types of ads will be blocked by the Chrome 64 browser. According to ComputerWorld, “On the desktop, Chrome will block four types of advertisements (out of six considered), while on mobile – iOS […]

That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake.  Per se.  It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may see a large shift in your search engine rankings for […]

Google’s new customer match service tied to Adwords, now allows advertisers to upload email addresses into their campaigns to better target users. In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target […]