Thanks to Ted & Ilene Polmar from Market Share Communications for inviting me to speak at their Biz Circles lunch and learn. The topic?  How to use buyer’s Guides and lead magnets to generate qualified leads. You can learn about upcoming Biz Circles events by clicking here.

Benefits of a lead magnet What is a Lead Magnet? Elements of a successful Lead Magnet Sample Lead Magnets What you will need to implement a successful lead magnet Where you can use Lead Magnets Lead Magnet results You have a website to help people learn more about the BENEFITS of your products and services, […]

Google’s new customer match service tied to Adwords, now allows advertisers to upload email addresses into their campaigns to better target users. In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target […]