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Thanks to All Those Who Came to the Lunch & Learn

by mediasamson | May 24, 2017 | email marketing, Marketing, Networking

Thanks to Ted & Ilene Polmar from Market Share Communications for inviting me to speak at their Biz Circles lunch and learn. The topic?  How to use buyer’s Guides and lead magnets to generate qualified leads. You can learn about upcoming Biz Circles events...

Using Buying Guides to Generate Leads

by mediasamson | Mar 13, 2017 | Content Marketing, email marketing, Marketing

  Benefits of a lead magnet What is a Lead Magnet? Elements of a successful Lead Magnet Sample Lead Magnets What you will need to implement a successful lead magnet Where you can use Lead Magnets Lead Magnet results You have a website to help people learn more...

Google Customer Match Combines Adwords and Email Marketing

by mediasamson | Apr 5, 2016 | email marketing, Marketing, Pay Per Click

Google’s new customer match service tied to Adwords, now allows advertisers to upload email addresses into their campaigns to better target users. In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online...

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