by mediasamson | May 24, 2017 | email marketing, Marketing, Networking
Thanks to Ted & Ilene Polmar from Market Share Communications for inviting me to speak at their Biz Circles lunch and learn. The topic? How to use buyer’s Guides and lead magnets to generate qualified leads. You can learn about upcoming Biz Circles events...
by mediasamson | Mar 13, 2017 | Content Marketing, email marketing, Marketing
You have a website to help people learn more about the BENEFITS of your products and services, right? You want your website to attract relevant traffic, initiate a call to action of some kind and ultimately to generate a lead and then a sale, right? While there are...
by mediasamson | Apr 5, 2016 | email marketing, Marketing, Pay Per Click
Google’s new customer match service tied to Adwords, now allows advertisers to upload email addresses into their campaigns to better target users. In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online...
by mediasamson | Oct 5, 2013 | email marketing, SEO, Social Media Marketing
With the approaching loss of easy-to-access keyword research driven by Google’s march to squash SEO and move more clients into Pay Per Click (PPC) advertising, you may be wondering what your options are for driving more search engine traffic? Well, first of all,...
by mediasamson | Aug 11, 2013 | email marketing, Smart Business
I’ve been reading lot’s of conversations concerning the effectiveness of email marketing recently, which is heartening, because I’m still a big fan. I’ve also been reading on some of my LinkedIn Groups how buying or renting email lists is still...
by mediasamson | Mar 17, 2013 | email marketing, Social Media Marketing
One of my biggest criticisms of Facebook as a marketing platform is that you don’t “own” your own likes. Facebook does. And with the recent controversy over Facebook’s new formula for deciding what your own followers on Facebook will see, I recommend using Facebook...
