As SEO continues to morph and change, what worked as recently as 2014 may no longer be as effective. But out of all the changes in search engine algorithms that impact the ability of your website to be returned high up in the search engine results pages (SERPS), none have become more prevalent than Content Marketing.
Content Marketing is more about producing high value content that will EARN links and shares. Creating useful, informative content that actually helps visitors to your site make a buying decision are much more valuable than creating content exclusively for the search engines.
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And while keywords within your content are being minimized in favor of CONTEXT, I believe that keywords will always have a place in SEO since at the end of the day, keywords still help identify what your site is about, both to your human visitors as well as the search engine spiders. But now, Keywords are no longer the stars of the show —- more of a supporting cast!
Here’s 43 SEO techniques you should and should NOT be using: