As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, […]

One of my all-time favorite movies was Field of Dreams where Ray Kinsella, played by Kevin Costner, heard voices telling him that if “You build it, they will come.” Maybe in the movies. But in business, that is definitely NOT the case. Marketing For Brick & Mortar And that applies to both brick and mortar […]

Having links to your website from other sites is referred to as “inbound linking.”  Having inbound links from other sites is a TOP 3 ranking factor according to Google which means it’s very important for your SEO.   While inbound linking is extremely important to your SEO, it is also one on the most difficult things […]

As more and more people access the Internet on mobile devices, Google will begin to use the mobile-friendliness of websites as a ranking factor in their new algorithm. The new algorithm was released April 21, 2015 and is part of Google’s shift towards favoring mobile sites in it’s on-going efforts to return the most relevant […]

When the College Benefits Research Group needed a new, mobile-friendly website and an easy way to add their on-going Workshops and Seminars, we built a snazzy new website and customized a robust WordPress plugin to completely modernize their sign up process.

Well that went fast! Looks like another year is nearly in the books so it’s time for our annual survey results. Thanks to all those subscribers of our newsletter for taking valuable time out from their busy days to fill out our year-end survey.  You’ll find some interesting results below. It’s this time of year […]

There’s a big change on the horizon when it comes to ad marketing on Facebook. The much-reviled “20 percent rule” for the social media giant is gone. The rule limited an advertiser’s text to a maximum of 20 percent of an ad’s size – as calculated by a Facebook online tool that it forced advertisers […]

How Content Marketing is Changing Everything Whether you are a pet store owner or a divorce attorney, communicating your Unique Selling Proposition (USP) has always been a basic tenant of good business and good marketing. Granted, you may be the best darn dog walker or house painter that ever lived but if people don’t know […]

When this New Jersey industrial pump distributor needed a new website we built them a new WordPress site that focused on their pump repair, installation and service. CLICK HERE TO SEE MORE MANUFACTURING WEBSITES

Remember Google Plus?  Or Google Authorship?  Google Authorship was killed off by Google in 2015 while Google Plus has become the abandoned island of misfit posts. What new, positive things Google has done, however, is separate out Google Plus pages from Google Business, (now referred to as Google My Business) which has positive implications for […]