What does being a content creator mean and why is that important for your business? Content creation, content marketing and content curation are the online marketing trinity that works in conjunction with its close cousins, Search Engine Optimization (SEO) and Social Media Marketing (SMM). SET YOUR WEBSITE UP FOR SUCCESS Your goals for driving relevant […]

Starting a small business is a massive undertaking even before the pandemic. Once you have your startup funds and a basic employee team, you’ll be tempted to take a breather. Don’t stop work yet, though. For customers to invest in your product or service, they need to find you, either through the search engines or […]

Being in this business, sometimes I forget that not everyone knows what the term SEO means.  Heck.  I’m sure there are tons of folks out there who have no idea what Search Engine Optimization means, which is what the acronym SEO stands for. SEO, or Search Engine Optimization, is the process of making a website more visible […]

We created this snappy overview video for commercial painting company Prizm Plus Painting based in New Jersey.   The video was added to the commercial painters website to not only offer an overview of their myriad services but to also encourage visitors to the website to stay longer by viewing the video.  Time spent on site, […]

Maybe you registered a domain name with GoDaddy or Network Solutions and saw a tempting offer for a low cost or free website building tool.  Or saw an eye-catching ad for a free Squarespace or WIX site. Claims of “Free,” “Easy,” “Stylish templates” are very tempting.  But here’s my advice why you should run for […]

The Google platform offers a tremendous amount of utility to virtually any business owner, but not every business owner takes full advantage of all the tools available to business owners through Google. Most of them are 100% free!  One of the most potent tools for capturing local search traffic is the Google My Business tool, […]

Granted, we’ve been optimizing the www.susanascher.com website for our client Susan Ascher for a couple of years now, so it’s no surprise that her SEO rankings have soared, but it’s still worth noting all the ongoing efforts that we perform that have worked to get this long-time coaching client toward the top of page 1 […]

Blog posts are a great way to let clients and prospects sample your knowledge and expertise. While the the main pages of your website are mainly used for selling your products and services and explaining the various features, your blog should mainly be used for education and information about the products and services you offer. […]

That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake.  Per se.  It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may see a large shift in your search engine rankings for […]

You’ve all heard the cliché used by property experts, that the three most important factors in determining the desirability of a property are “location, location, location”. Well, the same can be said for your local SEO. Here’s why: When someone in Las Vegas does a search for “Career Coach,” Google will attempt to return results for career coaches […]