Google Restricts Keyword Planner Data

As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, […]

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Surveying 2016 with a Look Towards 2017

Well that went fast! Looks like another year is nearly in the books so it’s time for our annual survey results. Thanks to all those subscribers of our newsletter for taking valuable time out from their busy days to fill out our year-end survey.  You’ll find some interesting results below. It’s this time of year […]

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Promote Your Expertise Not Your Product

How Content Marketing is Changing Everything Whether you are a pet store owner or a divorce attorney, communicating your Unique Selling Proposition (USP) has always been a basic tenant of good business and good marketing. Granted, you may be the best darn dog walker or house painter that ever lived but if people don’t know […]

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Getting Google+ Reviews Just Got Easier

Remember Google Plus?  Or Google Authorship?  Google Authorship was killed off by Google in 2015 while Google Plus has become the abandoned island of misfit posts. What new, positive things Google has done, however, is separate out Google Plus pages from Google Business, (now referred to as Google My Business) which has positive implications for […]

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8 Things to Improve Your Local NJ SEO Results

Local SEO is where it’s at for many businesses.  Pursuing a local SEO strategy can pay off big for companies looking to come up on page 1 of Google.  Those looking to come up in national searches will find it more of an uphill climb.  While it is possible, we council our clients to try […]

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Link Earning Not Link Building (Search Engine Friendly SEO In New Jersey)

Samson Media SEO Company New JerseyAs SEO continues to morph and change, what worked as recently as 2014 may no longer be as effective.  But out of all the changes in search engine algorithms that impact the ability of your website to be returned high up in the search engine results pages (SERPS), none have […]

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All 200 Google Ranking Factors

Here’s a great overview of 200 ranking factors that Google uses to rate and rank your page relative to the search results pages.  You can use the handy infographic to help you review your own site to see how many of these ranking factors you are currently using on your own website.  This can make […]

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Myth Busting B2B Marketing

Business-to-business marketing changed drastically over the last decade. While many B2B companies have been slow to catch on to the importance of SEO and PPC marketing tactics, their relevance to B2B digital marketing campaigns has only grown. Real or disputed, there are still several myths about B2B marketing strategies that endure that need to be […]

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When NOT to Use SEO

A large part of our business is conducting professional Search Engine Optimization services for small and medium-sized businesses. So you might be surprised to learn that we talk ourselves out of more SEO projects than not. Or, more accurately, we talk our clients out of doing SEO. Many people see, hear and read about various […]

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