Results and reporting
Measured in leads and revenue, not impressions.
We treat marketing as a system you can measure. Here is exactly what we track, how we report it, and how we decide what to change.
What we report on
The numbers that tie to your bottom line.
Every client gets the same open-book scorecard, explained in plain English.
- Cost per qualified lead
- Total spend divided by leads that meet your criteria, not every form fill.
- Qualified lead volume
- Calls and inquiries that match the jobs or candidates you want.
- Pipeline value
- The estimated value of open opportunities created by marketing.
- Lead source
- Which channel, campaign and page produced each lead.
- Speed to lead
- How quickly new inquiries receive a response.
- Route density or deal flow
- New customers per service area for operators, or qualified candidates per month for consultants.
Our reporting rhythm
Clear checkpoints, honest conversations.
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Baseline
Before launch we record where your numbers stand today.
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Monthly scorecard
A short report on every metric that matters, with what we are changing next.
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90-day review
A full look at return on investment and whether the plan is working.
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Quarterly plan
Priorities for the next quarter, agreed together.