Website design and development
We design and develop fast, mobile-first WordPress websites for lawn care companies, franchise consultants and local businesses, with SEO, accessibility and lead capture built in from the first line of code.
Why most small business websites underperform
01The problem
Most small business sites were built to look good on a desktop. On a phone they load slowly, bury the phone number and make visitors hunt for what to do next.
02The cost
Ads, SEO and referrals all send people to your website. If it does not convince them in a few seconds, you pay to bring them there and they call someone else.
03The fix
Clear offers, fast pages, one obvious next step on every page, and forms that send each lead straight to you and your software.
What every website includes
Clear offers, one primary call to action per page, and proof placed where decisions are made, so visitors know exactly what to do next.
Tap-to-call, short forms and lean code, tested on real phones, because most of your visitors will never see the desktop version.
Page structure, headings, schema, meta titles and descriptions written for the searches your customers make, from day one.
Built and tested against WCAG Level AA, the standard ADA guidance points to: readable contrast, keyboard navigation, labelled forms and meaningful image text.
ADA and WCAG accessibilityEvery page is built from simple fields, so changing text, photos, offers and hours never needs a developer.
Forms that qualify leads and send them to your inbox and your CRM, including Jobber, ServiceTitan and FranConnect.
Development and support
Help choosing and registering a domain, and hosting set up for speed and security, or a build on the hosting you already have.
SSL, regular updates to WordPress and its plugins, and backups you can restore from.
Google Analytics, form tracking and call tracking, so you can see which pages and campaigns bring in leads.
Content changes, new pages and updates with fast turnaround, month to month after launch.
ADA and WCAG accessibility
Every website we build is designed and tested against WCAG Level AA, the guidelines the Department of Justice points to for ADA website accessibility. That means people using screen readers, keyboards, magnification or captions can read your pages, use your menus and send you a lead.
Already have a site? We audit existing websites and fix the barriers in the code, without a plug-in overlay. See our ADA and WCAG accessibility services.
How a website project runs
You see the plan, the page layouts and the copy before anything is built, and you approve every step.
We learn your business, your best customers, your competitors and what a good lead looks like.
Sitemap, page layouts and conversion copy, written for your market and approved by you.
Design, development and checks on real phones and browsers, including speed and accessibility testing.
Go live with tracking, forms and redirects in place, then keep improving with maintenance, SEO or ads.
Recent work
Contractors
When Right Way Driving School needed a new website to provide ease of access for sample written tests, application forms and license applications, we built new mobile-ready WordPress site with downloadable forms and other resources.
Manufacturing
When this forms printer and mailing company needed a new website to showcase their services, we built a colorful new website to show off their various product offerings. UFF is a small private company doing big work, trusted by Fortune 500…
Retail
This audio and video retailer needed a new website to showcase their home theater, automobuile electronics and audio products and installation and setup servces. We built a flexible WordPress website with a product gallery, optimized it for Google searches and…
Retail
We created a new WordPress Website that communicated this retailer's extensive commitment to conservation and education in addition to simply selling fish and aquarium supplies. The site has an active blog with many articles about their worldwide conservation and education…
Public Relations
When Amy Delman PR needed an easy to update website where they could gather and post all their media relations placements in one easy place, we built a new website using the popular premium Socrates theme.
Medical
Our second site for this premiere surgery center had us recreate the site in a responsive design, add a robust doctor directory searchable by name or specialty and add all necessary patient forms and a password protected area for doctors…
No hostage situations
Some agencies keep the domain, the hosting login or the site itself in their own name, so leaving means starting over. We do the opposite. The domain, the website, the content and the data are yours, and you get the logins.
Already have a site? A redesign does not have to cost you your search rankings. We map your old pages to the new ones with proper redirects, so visitors and Google land in the right place.
Website design questions
It depends on the number of pages, the features you need and whether we write the copy. After a short strategy call we send a fixed quote, so you know the full cost before any work starts.
Most builds take six to ten weeks from kickoff to launch, depending on page count and how quickly content is approved.
Yes. Every page is built from simple fields, so changing text, photos and offers does not require a developer. We also offer maintenance plans if you would rather we handle it.
Yes. Conversion copy written for your niche is part of the build, and you approve every word.
Every site we build is designed and tested against WCAG Level AA, the standard ADA guidance points to. No one can promise a business will never face a claim, but an accessible site built and documented this way puts you in a strong position. We also audit and fix existing sites.
Not if it is done properly. We keep the pages that rank, improve their content and structure, and redirect every old URL to its new home so visitors and search engines are never sent to a dead page.
We can host and maintain your website for you, or build it on the hosting you already use. Either way, the site and the domain stay in your name.
Book a strategy call
Fifteen minutes, no sales pitch. We will look at your current site and your competitors, and tell you whether a rebuild or a few targeted fixes would bring in more leads.
Prefer to talk? 973.433.9518
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