Email marketing
Email marketing that keeps customers coming back.
The people on your email list already know you. We turn that list into booked jobs, repeat customers and qualified buyers with lead magnets, automated follow-up and newsletters people actually open.
- Mailchimp, Constant Contact, AWeber and more
- Month to month, no long-term contracts
Why most email lists sit idle
You already paid to win these customers. Are you staying in touch?
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01The problem
A list that never hears from you.
Past customers, quote requests and inquiries pile up in a CRM or an inbox. Nobody follows up, so they forget your name by the time they need the service again.
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02The cost
Paying twice for the same customer.
When those people come back to the market, they search again and click someone else's ad. You end up paying for new leads that you had already earned once.
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03The fix
Own your audience.
A list you own, with useful emails on a steady schedule, keeps you first in mind. Instead of renting attention on someone else's platform, you reach your people whenever you choose.
What we build
Everything it takes to grow and work your list.
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Lead magnets and special reports
Buying guides, checklists and seasonal reports that give visitors a real reason to join your list.
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Automated follow-up sequences
Welcome, quote follow-up and re-engagement emails that go out on schedule, so every new subscriber hears from you while they are interested.
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Monthly or weekly newsletters
Written, designed and sent for you, with practical advice, offers and news your customers want to read.
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List management and segments
Clean lists, unsubscribes handled, and segments for customers, prospects and service areas, so each email fits who receives it.
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Signup forms and landing pages
Opt-in forms on your website and dedicated landing pages for each offer, connected straight to your email platform.
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Plain-English reporting
Opens, clicks, replies and the calls, bookings and inquiries that came from each send, reported monthly.
How it works
From a quiet list to a steady sales channel.
We handle the planning, writing, design and sending. You approve the plan and the emails before anything goes out.
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Plan
We review your list, your offers and your sales calendar, and agree a sending plan.
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Build
Signup forms, lead magnets, templates and automated sequences, set up in your email platform.
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Send
Newsletters and campaigns go out on schedule, written in your voice and approved by you.
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Report
Each month you see what was sent, what people clicked and what it produced.
Built for how your customers buy
The right email at the right moment.
People rarely buy the first time they hear from you. Email keeps the conversation going until they are ready, and it costs a fraction of finding a new lead from scratch. Want to see how it works? Read why email newsletters are still one of the most powerful marketing tools, our list building strategies for small businesses, and how buying guides generate qualified leads.
- Lawn care: seasonal service reminders, renewals and add-on offers
- Franchise consultants: nurture sequences for buyers who take months to decide
- Local businesses: offers, events and review requests for regulars
Email marketing questions
Straight answers about email marketing.
Which email platforms do you work with?
We work in Mailchimp, Constant Contact, AWeber, iContact, Emma and most other email marketing platforms. If you already use one, we work in it; if you do not, we recommend one that fits your list size and budget.
We barely have an email list. Is it worth starting?
Yes. Most businesses have more contacts than they think, in their CRM, invoicing software and past quote requests. We start with the customers who already gave you permission to contact them, then add signup forms and lead magnets to grow the list from your website.
Who writes the emails?
We do. We write in your voice about your services, seasons and offers, and you approve every email before it is sent.
How often should we email our list?
Most clients send a newsletter once or twice a month, plus automated emails triggered by actions like a new signup or a quote request. We set the schedule with you based on your business and what your audience responds to.
Do you follow email marketing rules like CAN-SPAM?
Yes. We only email people who opted in or are existing customers, every email includes a working unsubscribe link and your business address, and unsubscribes are honored automatically.
Book a strategy call
Find out what your email list could be doing for you.
Fifteen minutes, no sales pitch. We will look at the list you have, how you collect new subscribers and what you send today, and tell you where the easiest wins are.
- A review of your list and signup forms
- The first emails we would send, and why
- A clear next step, whether or not you hire us
Prefer to talk? 973.433.9518
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