Social media marketing

Social media that shows the work you are proud of.

Your best jobs, your expertise and your happy customers belong where your next customers spend their time. We plan, create and post the content, answer the comments and report on what it brings in.

Book a Strategy Call Get a Website Audit
  • Facebook, Instagram, LinkedIn and YouTube
  • Month to month, no long-term contracts

Why most business pages go quiet

Customers check your social pages before they call. What do they find?

  1. 01The problem

    A page that stopped in 2022.

    A few posts, then nothing. Busy owners mean to keep it up, but the work always comes first, and an empty page makes a busy business look closed.

  2. 02The cost

    Trust goes to the competitor who posts.

    People compare you with the business down the road. The one sharing recent work, reviews and real faces looks more established, even when your work is better.

  3. 03The fix

    A steady, useful presence.

    A simple plan, good photos and short videos, posted on schedule and answered promptly. Your pages start working like a portfolio that is always up to date.

What we handle

Everything from setup to monthly reporting.

  • Profile setup and cleanup

    The right platforms for your business, set up or tidied with consistent details, photos and links back to your website.

  • Content writing and design

    Posts, graphics and captions written in your voice, from project spotlights to seasonal tips and team news.

  • Short video

    Simple, phone-friendly video ideas and editing, so your crew or your consultants can show the work without a film crew.

  • Scheduling and posting

    A monthly calendar, approved by you, posted on schedule with scheduling tools so your pages never go quiet.

  • Community management

    Comments and messages watched and answered, with anything that needs you passed along the same day.

  • Monthly reporting

    Reach, engagement, website visits and the inquiries that came from social, explained in plain English.

How it works

A simple monthly rhythm.

We do the planning, writing, design and posting. You approve the calendar and send us photos from the field when you have them.

  1. Plan

    We agree your platforms, audience, topics and a posting schedule that fits your season.

  2. Create

    Posts, graphics and short videos are written and designed, then sent to you for approval.

  3. Post and respond

    Content goes out on schedule, and comments and messages get answered.

  4. Report

    Each month you see what worked, what it brought in and what we will change next.

Content that sounds like you

Show the expertise behind the business.

People hire people. The posts that perform best are rarely ads: they are a crew member explaining a fix, a before and after, or a consultant answering the question every buyer asks. We help you capture that material and turn it into a steady stream of content. For ideas, see the social media trends every business should watch, whether Facebook is still worth it for business, and how Facebook and Instagram ads compare.

  • Lawn care: before and after photos, seasonal tips and crew spotlights
  • Franchise consultants: short videos, buyer questions answered and LinkedIn thought leadership
  • Local businesses: new arrivals, events, offers and customer shout-outs
Franchise consultant recording a short video on a phone tripod in her office

Social media marketing questions

Straight answers about social media marketing.

Which social media platforms should my business be on?

Usually two or three, not all of them. Facebook and Instagram suit most local and home service businesses, LinkedIn suits franchise consultants and business to business services, and YouTube suits anyone who can explain their work on video. We recommend platforms based on where your customers actually are.

Who creates the content?

We write the posts, design the graphics and edit the videos. The best material comes from your real work, so we make it easy for you or your team to send photos and short clips from the field, and we turn them into finished posts.

Do I approve posts before they go out?

Yes. You see the monthly calendar and the posts in advance, and nothing is published without your approval.

Is this the same as running social media ads?

No. This service covers your organic presence: content, posting and community management. Paid campaigns on Facebook, Instagram and LinkedIn are part of our paid advertising service, and the two work well together.

Is there a long-term contract?

No. Social media marketing runs month to month after setup. We keep your business by delivering results you can see.

Book a strategy call

Find out what your social pages could be doing for you.

Fifteen minutes, no sales pitch. We will look at your current pages and your competitors, and tell you which platforms and content would make the biggest difference.

  • A review of your current social pages
  • The platforms worth your time, and the ones that are not
  • A clear next step, whether or not you hire us

Prefer to talk? 973.433.9518

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