When food company Boardwalk Zeppoles wanted to bring their family recipe to the market, Samson Media created an eCommerce website that allowed the company to sell their products directly from their website and also promote their local availability in stores. Using the Woo Commerce shopping cart and a WordPress platform, the website also enabled the business to share their many rave reviews and also showcase a store locator and photo gallery.
Learn how business location, customer proximity, service areas, and multiple locations can affect local SEO—and what businesses can do to improve local search visibility.
Learn how to use Google Search Console, website analytics, and conversion data to understand website performance and turn marketing metrics into smarter business decisions.
