by mediasamson | Jan 1, 2019 | Advertising, Marketing, Marketing Budgets, Pay Per Click, SEO, Smart Business, Website Design
Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years. Writing down my resolutions creates a checklist that...
by mediasamson | Dec 5, 2018 | Blogging, SEO
Blog posts are a great way to let clients and prospects sample your knowledge and expertise. While the the main pages of your website are mainly used for selling your products and services and explaining the various features, your blog should mainly be used for...
by mediasamson | Nov 27, 2018 | Website Design
We developed a new WordPress website for this New Jersey-based sales and marketing company to help sell their cold calling service and expertise. The site contains capabilities, job listings and a blog for posting updated information for content marketing and SEO....
by mediasamson | Oct 11, 2018 | Smart Business, Website Design
All WordPress developers know that you need to tend WordPress sites and keep the themes a, plugins and WordPress itself updated. WordPress websites, for better or worse, are NOT set it and forget it. Especially in this day and age with hackers and spambots seemingly...
by mediasamson | Sep 28, 2018 | Website Design
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and...
by mediasamson | Sep 14, 2018 | Blogging, Coaches Only, Marketing
I had the pleasure of participating in a recent podcast of The Coaching Show with Master Certified Coach Christopher D. McAuliffe and his co-host, Clarice Connolly. What we discussed was how to get new clients especially since most of the people out there do not want...
by mediasamson | Aug 21, 2018 | Continuing Education, Social Media Marketing
Posting to your Instagram account from your computer desktop is not obvious or easy considering that Instagram really is native to smart phones and generally requires an app on your phone. But it is easy to do when you emulate a smart phone using your Google Chrome...
by mediasamson | May 31, 2018 | Coaches Only, Marketing, Smart Business
As I began to interview various coaches for a book project I am working on, one thing became clear very quickly: Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the...
by mediasamson | May 23, 2018 | Marketing, Networking, Video
An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series. Here, I speak about the importance of being open to trying different marketing tactics to find the...
by mediasamson | May 21, 2018 | Advertising, Facebook
If you are using Facebook ads to drive targeted traffic to your website offerings, congratulations. Using the power of Facebook ads to generate targeted traffic built on customer demographics mixed with geographical targeting can be very effective. But sending...
