PLAYING IN TRAFFIC

TWEETING & BLOGGING, OH MY!

As Twitter continues to assert itself at the front of the Web 2.0 discussion, we just added a cool new plugin for our WordPress blog called Twittermeme so that every post can be easily sent to my Twitter account with the click of a button:

To me it’s a little like the Reese’s Peanut Butter cup:   Is my blogging mixed in with my tweeting or is my tweeting mixed in with my blogging?

In the end, who cares?  The point is that the continued convergence of Web 2.0 tools and the content they share enable web publishers to find ever more effective and easy ways for disseminating messages across multiple platforms with the click of a button.

In practical terms for Samson Media, when I write a single article on my blog, it automatically generates an RSS feed that gets send out to my RSS subscribers, automatically sends itself to the blog plugin in my LinkedIn account and now can be posted on Twitter with the click of a single button without ever leaving the original page. 

Is this “broadcasting” for the new millenium?  Or narrowcasting?  Whichever, it sures allows me to easily leverage my content across multiple platforms and reach hundreds of people quickly, easily and for free.  Check it out!

Posted in Continuing Education, Marketing | No Comments »

NEW WEBSITE LAUNCHED FOR FRESH WATER AQUARIUM ENTHUSIASTS

Samson Media launched an all-new website aimed at Fresh Water Aquarium enthusiasts.  The new site, named www.aquarium-keepers.com, the fully optimized site built on the Wordpress platform, is aimed at attracting search engine traffic to the keyword content and then generating passive income streams that include ebooks sold on Clickbank, clicks on Google Adwords ads and commissions generated through related affiliate programs via Commission Junction. 

The site also includes an automated lead generating email marketing system that offers a 10-part mini-course as a means to upsell the $20 ebook.

Posted in Keyword optimization, SEO, Website Design, email marketing | No Comments »

NEW CHOCOLATE SITE DEBUTS

Samson Media unveiled their newest online website this month, a highly stylized website and photo gallery for gourmet chocolatier, Essentially Chocolate, based in Teaneck, New Jersey.

The design was developed for Samson Media by Creative Mind Consulting Group, of Montclair, NJ.

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Spinning SEO Gold

As many of you know who read this blog regularly, I’ve been on a quest the last few months to dominate the keyword phrase “website designers new jersey“.

Which is no small feat considering there are 27, 200,000 results for that phrase.  You read correctly —27 MILLION.

Well, I’m happy to say that as of this writing, Samson Media is now number two after the local business listings (Click HERE to see) for “website designers new jersey“.  And that’s not all!

Take off the “s” and make it “”website designer new jersey” and we’re now a solid number two ABOVE the local business listings (click HERE to see).  And that’s with over 40 million results!

And check out “email marketing new jersey“.  Yup, that’s us sitting up there at number one on Google with over 24 million results.  Not too shabby.  Not too shabby, indeed.

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WHERE HAVE ALL THE NEWSPAPER ADS GONE?

Ah, The Good Ol' Days.

Opened up the Saturday New York Times today with my morning coffee to get the not-so-latest news.

Granted. Saturday is usually a thin day for the Gray Lady.

But I was amazed when I realized, and then counted, that between the entire business section AND the entire sports section there was not a single ad of any kind. Nothing. Nada. Zip.

This seems proof of three things:

Underlining point number 3 is the fact that more than ever, small and medium-sized businesses that want to not only survive but thrive, need to check their outdated assumptions of sales and marketing at the door about how best to reach people who are interested in their products and services.

Because while I LOVE reading the New York Times, I would never advertise in it nor recommend advertising in it, or any other newspaper, to any of our clients. It’s just too passive and prone to happenstance. You have to hope that the day your ad runs, the potential prospects who may possibly need what you have to offer just happen to see your ad. If not, Oh well! Another bird cage lined. Another fish wrapped. Another puppy potty training on your expensive ad.

To that end, I say this to any and all businesses, large and small and everything in between: Wake up and smell the coffee people! Adapt or perish.

Posted in Marketing, Sales | No Comments »

inBiz Connection Speed Networking Event

Now Set for June 17 in West Orange

The next meeting of the inBiz Connection, a brand-new networking organization for Essex County businesses, will be held on June 17 from 5:30 p.m. to 8:00 P.M. at The Loft at The Wilshire Grand in West Orange, New Jersey.

Note that this is a change in date from the original date of June 9.
At this speed-networking event, participants will exchange business cards and briefly learn how to help each other do more business during four-minute one-on-one mini intro sessions throughout the evening. The meeting, which is free for inBiz Connection members and $35 for visitors, will also include cocktails and appetizers, coffee, and dessert. Nonmembers who join during this meeting will have the cost of the event applied to their membership.

The inBiz Connection helps businesses connect with each other in person, online, and in print. Connection members meet monthly, have an online presence at www.inbizonline.com, and are highlighted in inBiz Magazine, a quarterly B2B magazine with a circulation of over 20,000 readers.

Attendees must register in advance by June 12, and nonmembers must prepay.

To register for the Speed-Networking Event on June 17 or for more information about joining the inBiz Connection, please call 973-276-1688.

The inBiz Connection is part of Vicinity Media Group, a full-service publishing company located in Fairfield, New Jersey, that publishes Suburban Essex, Vicinity, and inBiz magazines.

For more information about Vicinity Media Group or any of its publications or services, visit www.VicinityMediaGroup.com or call 973-276-1688.

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June Marketing Tips Newsletter Now Posted

Email Marketing Workshop Announced June 18th, 2009

Check here for complete details

Posted in Continuing Education, Networking, North Essex Chamber of Commerce, Sales, email marketing | No Comments »

NEW CLIFFSIDE PARK WEBSITE LAUNCHED

 Internet marketing and website design company Samson Media, recently unveiled a real estate lead generation site for real estate broker Scott Selleck based on the domain name, “cliffsidepark.com“.

The site is a joint venture between SamsonMedia.net and Scott Selleck to revive the previously dormant but valuable domain name that Mr. Selleck has owned since the 90’s.

The new site is completely keyworded to show up in any relevant searches involving “Cliffside Park” or “Cliffside Park Real Estate” as well as associating Cliffside Park realty with Mr. Selleck’s broker services at Sothebys Intl Realty and NJ Gold Coast Real Estate.

The

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How To Use Email Marketing To Grow Your Business

NEWS RELEASE-For Immediate Release May 13, 2009

SAMSON MEDIA TO PRESENT EMAIL MARKETING WORKSHOP FOR NORTH ESSEX CHAMBER

(Montclair, NJ)  Gene Sower, Internet marketing consultant and owner of Samson Media, LLC (www.samsonmedia.net), will be conducting an email marketing workshop at the American Red Cross, 209 Fairfield Rd, Fairfield, NJ‎, (click HERE for Directions) on the morning of June 18, 2009.  The workshop is part of an ongoing business programming series sponsored by the North Essex Chamber of Commerce.

Sign-in for the 90-minute workshop will begin at 7:30am with the presentation starting at 8 am and lasting about an hour with time at the end for Q & A.  Coffee and donuts will be served.

The workshop will be presented at an intermediate to advanced user level and demonstrate how to strategically use permission-based email marketing techniques to sign up prospects and turn them into paying customers and clients.  The workshop will demonstrate the use of autoresponders, evaluate popular commercial email marketing software in head-to-head comparisons and use a series of real-life case studies to show the power and effectiveness of email marketing when done correctly.

“Getting people to willingly place themselves in your sales funnel is the key to success with permission based marketing tactics,” explains Samson Media president Gene Sower.  “The days of in-your-face, interruption marketing techniques are on their last legs.”

The workshop, as part of the North Essex Chamber’s ongoing series of educational seminars, is $15 for NECC members and $20 for non-members.  Information on signing up can be found at the NECC website by clicking HERE. 

Samson Media is an Internet marketing company that specializes in website design and development, search engine optimization, email marketing and Internet video marketing services.  The company, based in Montclair, NJ, was founded in 2006 and can be found on the web at http://www.samsonmedia.net .

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Posted in Continuing Education, North Essex Chamber of Commerce, email marketing | No Comments »

SEO SUCCESS: “Website Designers New Jersey”

It looks like our SEO efforts to rank high for one of our own keyword phrases is beginning to pay off but with some interesting and revealing twists and turns.

Samson Media made a goal of ranking high for the keyword phrase “Website designer New Jersey” at the beginning of 2009 in order to avoid the shoemaker’s syndrome of having holes in our own virtual shoes. 

Sure, we’re getting high rankings for various keyword phrases for our clients, but our own SEO efforts for our own website had a lot to be desired.

So we staked out the keword phrase “Website designers New Jersey” with the goal of getting on page one of Google or die trying (well, maybe not really “die” but you know…take it seriously).

Anyway, as of today I’m happy to report some success as well as some interesting observations:

For the phrase:  web site designer New Jersey (singular) we’re coming up on page 3 out of 80+ million results.  Not bad.  But not number one, either.  But that’s out of nowhere as of last year,

Add a simple “s” to website designerS New Jersey and now we’re on the bottom of page one out of 27 million results.  Ok, better.

But add quotes around either phrase in the search box (”website designer/s New Jersey”) and all of a sudden we’re number 2 out of about half a million.

Bottom line:  we’re getting there!  Next up:  “search engine optimization new jersey”

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