Originally Published by The New York Times Happy Cork Wine Shop, Brooklyn, NY When Ms. Foss and her husband, Remo, opened their wine store in March 2019 on a lightly trafficked side street in the Bedford-Stuyvesant neighborhood, hours would sometimes pass without a sale. “We would stand on the street and beg people to come […]

Excerpted from Starter Story For years, Mike Doehla spent as many hours a day dreaming about his passion for fitness and nutrition as he did grinding away at his corporate day job. Then he did something about it. Today his diet-coaching company, Stronger U, has tens of thousands of clients around the world and hauled in […]

Scroll Down to View the Replay Video: Join Samson Media Founder and President, Gene Sower, as we gaze into the crystal ball to take a look at some emerging and accelerating trends in online marketing in a post-Covid world of 2021. Presented by the North Essex Chamber of Commerce, we will devine how some businesses […]

As we celebrate 15 years in business as of December 2020, I look back at the long, winding journey and remember the fear and anxiety of giving up a steady paycheck for the uncertainty of self-employment.  I remember weighing the pros and cons but no matter how many lists I made or books and articles […]

December 2020 represents two milestones for Samson Media.  As the owner of a digital marketing business, I will turn 62 years old.  But more notable, we will celebrate our 15th year in business! According to Smallbizrends.com, 56% of new businesses survive to year five.  Taking a glass-half-empty view, that means 44% fail.  For us to […]

Nobody can predict the future.  But one thing is for certain:  the pandemic of 2020+ will change a lot of things forever. While some of these changes will be unexpected, many will just be a fast-forwarding of trends that were already taking place. Based on a recent New York Times editorial about life in 2022 after […]

In the midst of a pandemic, America’s workforce is undergoing a huge overhaul.  Layoffs, furloughs and fears of commuting and other factors are having many workers think about starting their own businesses out of necessity. Even in the best of times, recent studies show most business owners don’t know how to market themselves or even […]

Why a beautiful sunset?  Well, I figured everyone is exhausted already from all the Corona Virus graphics, and gorgeous Fire Island sunsets like this (my happy place) remind me to reflect on happier times both in the past and in the future. Samson Media Update As we hunker down and try to figure out the […]

2021 marks the start of our 15th year in business which is not only bucking the odds but is a pretty solid accomplishment according to a Small Business Trends study that states that most new businesses don’t make it beyond year two. The study went on to say that of all small businesses started in […]

Maybe you registered a domain name with GoDaddy or Network Solutions and saw a tempting offer for a low cost or free website building tool.  Or saw an eye-catching ad for a free Squarespace or WIX site. Claims of “Free,” “Easy,” “Stylish templates” are very tempting.  But here’s my advice why you should run for […]