Excerpted from Starter Story
For years, Mike Doehla spent as many hours a day dreaming about his passion for fitness and nutrition as he did grinding away at his corporate day job. Then he did something about it. Today his diet-coaching company, Stronger U, has tens of thousands of clients around the world and hauled in more than $7 million in 2019 revenue, landing it at No. 567 on the Inc. 5000 with a three-year growth rate of 830 percent. The key to that impressive growth, says Doehla, is community–but not the social-media-marketing kind. Stronger U members are simply passionate advocates, just like their community’s founder.
It all happened by accident.
This is his story…