As Google continues to take over the world of Internet search, businesses have no real choice but to play along or get left behind. None of this is more true than claiming and setting up your Google My Business page (GMB) which we’ve discussed how to do in previous blog posts. Some pundits have even […]

I’m sure as a business owner, talking about your website hosting is about exciting as discussing your indoor plumbing. And in some ways, hosting is a lot like your plumbing. When it works like it’s supposed to, you don’t give it a second thought.  But when something goes awry —  you very much notice it! […]

Patient satisfaction is one of the most important metrics you can use to determine your success as a medical practitioner. Once a patient leaves your medical practice, your ability to improve satisfaction is over. Or is it? Read on to see how a well-designed website can not only create a better experience for your patients, […]

Many medical practitioners tend to be so busy providing excellent patient care, that they have little time to dedicate to the business side of their practices. But as with any service industry, your medical practice is a business and that business needs to be profitable. One tool you can’t overlook is your website. Why is […]

Another week, another maimed and bruised client who arrives at my door step after being used and abused by unscrupulous website designers who disappear without a trace taking all the client’s logins, passwords or website files with them. I personally don’t know any web designers who do what I’m about to describe since everyone in […]

Writing a blog post about my own professional New Year’s resolutions is not just a way for me to share it with you, the reader, but a way for me to document my upcoming goals as a business owner for 13 years.  Writing down my resolutions creates a checklist that helps me stay accountable to […]

All WordPress developers know that you need to tend WordPress sites and keep the themes a, plugins and WordPress itself updated. WordPress websites, for better or worse, are NOT set it and forget it.  Especially in this day and age with hackers and spambots seemingly running amok and not a day goes by without hearing […]

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the line, connecting you with […]

Before starting Samson Media I had been a public relations video producer for over 20 years.  It was around 1995 that I became enamored by the Internet.  As a hobby, I had started a website based on my dog called the Adventures of Lucy The Wonder Dog.   This side hustle (working full time and commuting […]

You may have the greatest website in the world in terms of layout and design but if your website isn’t helping you grow your business what’s the point? It’s like having a highly attractive sales person who sits around all day planning their vacation and taking naps in between. If you don’t expect your website […]