According to Big Commerce, having customer testimonials on your website can generate 62% more revenue.** And according to online researcher, MOZ, “…90% of first-time consumers read online reviews before visiting a business…and online reviews impact 67.7% of the total purchasing decisions. Moz also found that 84% of people tend to trust online reviews just as much […]

Prospecting on LinkedIn, even before the Pandemic of 2020, is now all the rage. But as I recently noted in this post I wrote about LinkedIn earlier in 2020, I can’t help feeling like the platform itself is becoming the “New Spam.” KILLING THE GOLDEN GOOSE As with any tactic and technique that shows some […]

Consumers today are bombarded with millions of marketing messages every day. Outbound marketing like interruptive ads, direct mail, cold calling, just doesn’t work anymore. The reason, it’s simple. Now there are all sorts of ways to block out messages you are trying to get through, and the people are more in control of what information […]

In the midst of a pandemic, America’s workforce is undergoing a huge overhaul.  Layoffs, furloughs and fears of commuting and other factors are having many workers think about starting their own businesses out of necessity. Even in the best of times, recent studies show most business owners don’t know how to market themselves or even […]

Starting a small business is a massive undertaking even before the pandemic. Once you have your startup funds and a basic employee team, you’ll be tempted to take a breather. Don’t stop work yet, though. For customers to invest in your product or service, they need to find you, either through the search engines or […]

As Google continues to take over the world of Internet search, businesses have no real choice but to play along or get left behind. None of this is more true than claiming and setting up your Google My Business page (GMB) which we’ve discussed how to do in previous blog posts. Some pundits have even […]

The Google platform offers a tremendous amount of utility to virtually any business owner, but not every business owner takes full advantage of all the tools available to business owners through Google. Most of them are 100% free!  One of the most potent tools for capturing local search traffic is the Google My Business tool, […]

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the line, connecting you with […]

According to a recent study by The International Coach Federation (ICF), which offers voluntary accreditation to coaching schools and functions as a coaching self-regulatory organization, they found that there are an estimated 53,300 life coach practitioners in the world, with 17,500 in North America. That’s a lot of coaches, nearly one coach for every 18,000 […]

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]