REPLAY: Marketing Trends for 2021 – Prospering Post-Covid

Scroll Down to View the Replay Video: Join Samson Media Founder and President, Gene Sower, as we gaze into the crystal ball to take a look at some emerging and accelerating trends in online marketing in a post-Covid world of 2021. Presented by the North Essex Chamber of Commerce, we will devine how some businesses […]

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Another New Law Firm Website Launched

When attorney Kevin Kilcommons wanted to update his website that we built for his franchise law practice 5 years ago, he paid us the ultimate compliment by being a returning client and having us build his second new website. The new WordPress site was built using the mobile-friendly DIVI Theme.   View our entire portfolio HERE

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The Importance of Testimonials

According to Big Commerce, having customer testimonials on your website can generate 62% more revenue.** And according to online researcher, MOZ, “…90% of first-time consumers read online reviews before visiting a business…and online reviews impact 67.7% of the total purchasing decisions. Moz also found that 84% of people tend to trust online reviews just as much […]

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New Website for Painting Company

When this commercial and residential painter wanted to update their old website, we built them a new mobile-ready site.  We also implemented an SEO program to get them top-ranked for many related keyword phrases in local New Jersey searches. See this and all the other contractor websites we built HERE Are you a contractor who […]

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What Will Life Look Like After the Pandemic?

Nobody can predict the future.  But one thing is for certain:  the pandemic of 2020+ will change a lot of things forever. While some of these changes will be unexpected, many will just be a fast-forwarding of trends that were already taking place. Based on a recent New York Times editorial about life in 2022 after […]

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LinkedIn Experts on LinkedIn

Prospecting on LinkedIn, even before the Pandemic of 2020, is now all the rage. But as I recently noted in this post I wrote about LinkedIn earlier in 2020, I can’t help feeling like the platform itself is becoming the “New Spam.” KILLING THE GOLDEN GOOSE As with any tactic and technique that shows some […]

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WHY IS MY WEBSITE INVISIBLE?

In our earlier discussion “whether META Tags are still relevant” we talked about making sure your website had the proper configuration of META tags so that your site could be indexed properly. But one of the most common reasons we find for “invisible” sites are sites that are almost completely created in Flash, which is […]

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How Inbound Marketing Can Grow Your Business

Consumers today are bombarded with millions of marketing messages every day. Outbound marketing like interruptive ads, direct mail, cold calling, just doesn’t work anymore. The reason, it’s simple. Now there are all sorts of ways to block out messages you are trying to get through, and the people are more in control of what information […]

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Allocating Money for Marketing

In the midst of a pandemic, America’s workforce is undergoing a huge overhaul.  Layoffs, furloughs and fears of commuting and other factors are having many workers think about starting their own businesses out of necessity. Even in the best of times, recent studies show most business owners don’t know how to market themselves or even […]

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How Much Marketing Money Do You Need?

Starting a small business is a massive undertaking even before the pandemic. Once you have your startup funds and a basic employee team, you’ll be tempted to take a breather. Don’t stop work yet, though. For customers to invest in your product or service, they need to find you, either through the search engines or […]

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