Pivoting to E-Commerce is Harder Than You Realize

Pivoting to E-Commerce is Harder Than You Realize

As reported in the New York Times, “… E-commerce is what prevented a catastrophic year for U.S. retailing in 2020. Instead of ending in a deep trough of red, online shopping pushed overall retail sales up nearly 3.5 percent, to $5.6 trillion, compared with the previous year, according to the research firm eMarketer. E-commerce alone grew by 33.6 percent in 2020.

But before you jump into E-Commerce thinking it’s the end-all, be-all to save retails, note that just ten large retailers accounted for 68 percent of all U.S. e-commerce sales last year — and Amazon alone represented more than half of all online sales.

In essence, the big got bigger.

But can E-Commerce be the ticket to your businesses success?

Read how some small businesses hitched their fortunes to E-commerce that drove them to new heights of success.