When first-time author Jeffrey J. Antonucci needed a new website to promote and sell his book, “Deep Within a Blueberry Sky,” we created a WordPress site with a blog so he could post information about his book signings that could be used for a robust social media marketing campaign that included a paid Facebook ad campaign. The website also included a Woo Commerce shopping cart to allow the creation of specialized tracking links to track book sales from specific book signings and events as well as create coupon codes for discounts and free shipping.