Thanks to Ted & Ilene Polmar from Market Share Communications for inviting me to speak at their Biz Circles lunch and learn. The topic?  How to use buyer’s Guides and lead magnets to generate qualified leads. You can learn about upcoming Biz Circles events by clicking here.

Benefits of a lead magnet What is a Lead Magnet? Elements of a successful Lead Magnet Sample Lead Magnets What you will need to implement a successful lead magnet Where you can use Lead Magnets Lead Magnet results You have a website to help people learn more about the BENEFITS of your products and services, […]

One of my all-time favorite movies was Field of Dreams where Ray Kinsella, played by Kevin Costner, heard voices telling him that if “You build it, they will come.” Maybe in the movies. But in business, that is definitely NOT the case. Marketing For Brick & Mortar And that applies to both brick and mortar […]

There’s a big change on the horizon when it comes to ad marketing on Facebook. The much-reviled “20 percent rule” for the social media giant is gone. The rule limited an advertiser’s text to a maximum of 20 percent of an ad’s size – as calculated by a Facebook online tool that it forced advertisers […]

How Content Marketing is Changing Everything Whether you are a pet store owner or a divorce attorney, communicating your Unique Selling Proposition (USP) has always been a basic tenant of good business and good marketing. Granted, you may be the best darn dog walker or house painter that ever lived but if people don’t know […]

Love it or hate it, Facebook commands attention for your business. With over 1.71 billion monthly active Facebook users and an average time spent per visit of 20 minutes (Source: Infodocket), Facebook is too big to ignore. You may or may not enjoy using Facebook in your personal life but from a purely business standpoint, […]

Google’s new customer match service tied to Adwords, now allows advertisers to upload email addresses into their campaigns to better target users. In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target […]

Here’s a great overview of 200 ranking factors that Google uses to rate and rank your page relative to the search results pages.  You can use the handy infographic to help you review your own site to see how many of these ranking factors you are currently using on your own website.  This can make […]