Customers are looking for businesses in ways they never could before: on-the-go and on foot.  Making sure your business information is accurate online is the key to making sure your customers can find you. These business listings are often referred to as “citations” and which Google uses as a top 5 ranking factor according to […]

Benefits of a lead magnet What is a Lead Magnet? Elements of a successful Lead Magnet Sample Lead Magnets What you will need to implement a successful lead magnet Where you can use Lead Magnets Lead Magnet results You have a website to help people learn more about the BENEFITS of your products and services, […]

You may have the greatest website in the world in terms of layout and design but if your website isn’t helping you grow your business what’s the point? It’s like having a highly attractive sales person who sits around all day planning their vacation and taking naps in between. If you don’t expect your website […]

As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, […]

One of my all-time favorite movies was Field of Dreams where Ray Kinsella, played by Kevin Costner, heard voices telling him that if “You build it, they will come.” Maybe in the movies. But in business, that is definitely NOT the case. Marketing For Brick & Mortar And that applies to both brick and mortar […]

Having links to your website from other sites is referred to as “inbound linking.”  Having inbound links from other sites is a TOP 3 ranking factor according to Google which means it’s very important for your SEO.   While inbound linking is extremely important to your SEO, it is also one on the most difficult things […]

As more and more people access the Internet on mobile devices, Google will begin to use the mobile-friendliness of websites as a ranking factor in their new algorithm. The new algorithm was released April 21, 2015 and is part of Google’s shift towards favoring mobile sites in it’s on-going efforts to return the most relevant […]

When the College Benefits Research Group needed a new, mobile-friendly website and an easy way to add their on-going Workshops and Seminars, we built a snazzy new website and customized a robust WordPress plugin to completely modernize their sign up process.

Well that went fast! Looks like another year is nearly in the books so it’s time for our annual survey results. Thanks to all those subscribers of our newsletter for taking valuable time out from their busy days to fill out our year-end survey.  You’ll find some interesting results below. It’s this time of year […]

There’s a big change on the horizon when it comes to ad marketing on Facebook. The much-reviled “20 percent rule” for the social media giant is gone. The rule limited an advertiser’s text to a maximum of 20 percent of an ad’s size – as calculated by a Facebook online tool that it forced advertisers […]