Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality. But how do you make your website more accessible? Well if you have a WordPress website you’re […]

As I began to interview various coaches for a book project I am working on, one thing became clear very quickly:  Word of mouth referrals are the best source of new business. I believe this to be true for any type of business. Referrals put you at the front of the line, connecting you with […]

If you are using Facebook ads to drive targeted traffic to your website offerings, congratulations. Using the power of Facebook ads to generate targeted traffic built on customer demographics mixed with geographical targeting can be very effective.  But sending targeted traffic may still not be converting to sales.  One of the reasons is that as […]

When DeLuxe Formal Wear wanted to redo their existing website, we built them a mobile-ready WordPress site with expanded photo galleries to spotlight their tuxedo rentals and sales. We also implemented an extensive social media marketing and SEO campaign to help them dominate search for prom and weddings. SEE MORE LOCAL RETAILER WEBSITES HERE.

That shifting you felt beneath your feet in early March of this year (2018) wasn’t an earth quake.  Per se.  It was a huge core update to the Google Algorithm that probably dropped your rankings significantly. If you’re a Samson Media SEO client you may see a large shift in your search engine rankings for […]

According to a recent study by The International Coach Federation (ICF), which offers voluntary accreditation to coaching schools and functions as a coaching self-regulatory organization, they found that there are an estimated 53,300 life coach practitioners in the world, with 17,500 in North America. That’s a lot of coaches, nearly one coach for every 18,000 […]

Before starting Samson Media I had been a public relations video producer for over 20 years.  It was around 1995 that I became enamored by the Internet.  As a hobby, I had started a website based on my dog called the Adventures of Lucy The Wonder Dog.   This side hustle (working full time and commuting […]

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]

You’ve all heard the cliché used by property experts, that the three most important factors in determining the desirability of a property are “location, location, location”. Well, the same can be said for your local SEO. Here’s why: When someone in Las Vegas does a search for “Career Coach,” Google will attempt to return results for career coaches […]

After 7 years we were thrilled to be able to update and redesign our long-time client’s website with a great, new, mobile-ready design that highlighted their wide variety of IT services for small and medium-sized businesses. SEE MORE TECHNOLOGY SITES HERE.