Puppy Bowl Preview for a Good Cause

Puppy Bowl Preview for a Good Cause

It is almost Puppy Bowl time again! On Sunday, February 7th, Discovery+ and Animal Planet will premiere the 17th Puppy Bowl: an annual sporting event that celebrates rescue puppies and helps raise awareness for pet adoption. As the official charity of Samson Media, what could be better than a day of football, puppies and giving back?

For the past 10 years, Puppy Bowl has been a proud moment for The Sato Project’s dogs to be featured on national television.

This year’s Puppy Bowl XVII includes a lineup of 70 puppies from 22 different shelters across the United States. We are incredibly proud to have six of our satos among them. Keep reading to learn more about each of our special competitors. And don’t forget to tune in and cheer them on during the special three-hour event. Puppy Bowl XVII will premiere on February 7th at 2pm ET on Animal Planet and also stream live on Discovery+. Click here for more information or visit PuppyBowl.com.

In 10 years of competing, The Sato Project has never had a puppy win MVP. Could this finally be our year? Our fingers are crossed! Go satos, go!


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Foxy was found on a beach as a tiny puppy, in desperate need of help. She was malnourished, dehydrated, had a belly full of parasites and skin covered in mange. All of these things combined could be deadly for a young puppy if not treated. We rushed her to the vet, where she had to be hospitalized for an entire month. Even after that, her condition remained delicate, so our Founder and President Chrissy Beckles, decided to take her home as a foster. As soon as she was home with Chrissy, she thrived. We knew this beautiful little fighter needed a name fit for a princess. Thus, she became Foxy Cleopatra. Foxy now lives with a family in New Jersey who adore her like the princess she was born to be. We are so proud to see this #satostrong girl take to the playing field and shine on the big screen like the star she is.

[box] The Sato Project is dedicated to rescuing abused and abandoned dogs in Puerto Rico, where there are an estimated 500,000 stray dogs and a combined 94% euthanasia rate across all municipal shelters. We have rescued over 5,000 dogs, rehabilitated them with the highest standards of veterinary care, and found them loving homes on the mainland U.S.. We are also working to make permanent change on the island through community outreach and a Spay, Neuter, Vaccinate and Microchip Program.[/box]

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