The Importance of Testimonials

According to Big Commerce, having customer testimonials on your website can generate 62% more revenue.** And according to online researcher, MOZ, “…90% of first-time consumers read online reviews before visiting a business…and online reviews impact...

Another Satisfied Customer

We helped Executive Coach and Life Coach Susan Peppercorn of Positive Workplace Partners rank for all her relevant keywords in the Boston, MA area where she is based.  Thanks Susan for your faith in Samson Media and for trusting us with growing your brand.  We...

Shoot Video Testimonials Without Leaving Home

Have you ever wondered why some websites have great video testimonials from customers, while others do not? It’s not because their business is better than yours or anyone else’s. (They’re not.) It’s because they have a system in place to make those videos happen....

New Video Launched for Commercial Painter New Jersey

We created this snappy overview video for commercial painting company Prizm Plus Painting based in New Jersey.   The video was added to the commercial painters website to not only offer an overview of their myriad services but to also encourage visitors to the website...

Google Gets What Google Wants

An Interview With Gene Sower Thanks to Ilene and Ted at MarketShare Communications for the opportunity to participate in their “expert” interview series.  Here, I speak about the importance of being open to trying different marketing tactics to find the...