The relationship between a Franchisor (the entity selling franchises) and a Franchisee (the person or people BUYING the franchise) is very symbiotic. The financial fates of the franchisor and franchisee are closely bound together and the success and/or failure of one or the other can have profound impacts on both. The more profitable and successful the individual franchises are, the more more profitable and successful the franchisor becomes. The franchisor is really only as successful as the sum of its parts (franchisees) so it only makes sense that the franchisor would want to reasonably do everything in its power to ensure the success of those parts!
Working with both IFPG Digital and a member of the International Franchise Professionals Group (IFPG) team for several years now, I saw the need to simplify the website creation and digital marketing efforts for both the franchisor and franchisees. Franchisees buy franchises not only because they want to own their own businesses but because they want to follow a proven plan. They essentially want to buy a “business in a box” with a proven system for operating a business without the steep learning curve associated with starting a business from scratch.
Part of that formula involves having a website and online marketing presence that will attract more customers for the franchise owner while maintaining brand integrity and proper messaging for the franchise itself. I like to compare it to rowing an eight-person crew boat — everyone is pulling in the same direction at the same time to propel themselves forward!
WHAT IS FRANCHISE FLOW?
Franchise Flow is a unique, customized portal that we custom build for the franchisor that allows them to create and MANAGE unlimited websites for their franchisees with just a few clicks of the mouse. But more than that it also allows the franchisor the ability to create promotional content such as trial offers, coupons, sales, etc and then PUSH them out to all the websites on the network. This allows for unified corporate messaging while maintaining brand integrity while also sending search engine traffic to the individual franchise websites through a combination of search engine optimization and email marketing.
Combining various online traffic generating techniques with integration into popular CRMs like SalesForce.com or Zoho as well as detailed reporting on keyword rankings, page visitations, social media impact and referral traffic, Franchise Flow creates a powerful process for creating, managing and tracking the performance of not only individual franchisee websites but offers a comparative data and reporting between specific website offers/coupons/ as they relate to specific markets and towns for each franchise location.
The best way to really appreciate the power and versatility of Franchise Flow? Request a demo by CLICKING HERE