The best thing about having a blog is the RSS feed that’s built into it.  Most people have no idea what an RSS feed is or what it does but trust me — it’s key to many of your Internet marketing efforts especially social media marketing.

Here’s a great video that explains in an entertaining and clear manner what RSS feeds are.  Just keep in mind that this video explains RSS feeds from a users standpoint, such as YOUR customers, clients and prospects.  As a business owner, this understanding is crucial to strategizing how you should use your RSS feed to communicate with those who subscribe.  Whether you’ve ever subscribed to an RSS feed yourself is not important.  Just know that having control of an RSS feed is like having your own personal broadcasting network. 

Anyway, check this out.  It’s a few years old but still as relevant today as the day it was made: