While it’s not quite Thanksgiving yet we’ve already made one New Year’s resolution — and that’s to make more videos to market our business.
Beyond the fact that videos can effectively build trust and showcase products and services like no other marketing method they are also becoming the search engine optimization tool of choice for savvy marketers. As we’ve detailed in other blog posts, optimized videos that use keywords are having a huge impact on successful SEO efforts. Properly optimized videos backed up by solid keyword research can get you onto page one of Google sometimes within hours if done properly.
The 10 x 10 Video Formula
To that end, please keep your eyes on this space as we’re about to embark on a 10 x 10 video formula that any business can use to catapult themselves to search engine domination. The 10 x 10 video formula consists of creating 10 videos that answer the 10 most frequently asked questions about your business. Then the second batch of 10 videos will focus on the most important SHOULD ask questions. We’ll be focusing on what else, but SEO! That’s a topic rich in interest and opportunities to both show our expertise and also to educate.
Because if you haven’t figured it out yet, education is the new way of selling. Don’t tell people how wonderful you are — show them! And what better way then with video?
Still not convinced that Internet marketing videos are transforming the world of marketing as we know it? Here are more reasons.