When practitioners of the Rubenfeld Synergy Method wanted a way to generate leads for their individual practitioners around the country Samson Media created a lead-generating video landing page that included a professionally-produced video by MIB Media Works.  Samson Media wrote and narrated the script with MIB providing all shooting and editing services.

Driven by a monthly Google pay per click program, the landing page was tied to search engine searches¬†for relevant keyword phrases such as “stress control,” “stress management,” and other relavent keywords.

After visitors reached the landing page via a search, they were invited to download a free 7-step report on reducing stress in exchange for opting in to an email sign-up box that automatically confirmed the signup as a genuine, working email address before dispensing the free report.

The video landing page was designed primarily to generate leads for the individual Synergists as well as helping the organization build a targeted email mailing list.