According to a recent issue of New York Enterprise Report magazine, in the not-too-distant-future, “A small business’s online presence will be the most important factor in customer acquisition.”
This is something I’ve been saying for years to the Old School people in my Sphere of Influence — people in my networking groups, etc — who still insist that, “Well, I’ve gotten this far without a website, why should I get one now?”
The fact of the matter is that the world has changed. People turn to Google faster than they turn to the Yellow Pages when looking for information on everything from a local plumber to a pet sitter. According to a recent comscore study, “…41 percent of those conducting a local search were searching for something in their home area, as opposed to searching for information on businesses in locales that they intended to visit. Additionally, among those searching in their home area, 59 percent indicated they were searching for a restaurant or something entertainment-related, such as a theater, theme park or an attraction for sightseeing. Another 52 percent said they were searching specifically for a business phone number or address. Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer. “
This is powerful stuff. People think their business doesn’t “need” a website because they don’t want to sell online or feel they have enough business or simply don’t understand the benefits.
To paraphrase that old bank robber Willie Sutton about the reason to have a website for your business, simply, “It’s where the money is”.
In my opinion, the future is now!