headshot2-gene.JPGNEWS RELEASE – For Immediate Release January 29, 2008

Gene R. Sower, owner of Samson Media, LLC, of Montclair, has been appointed chairperson of the marketing committee for the North Essex Chamber of Commerce. As such, Sower and a team of NECC marketing professionals are responsible for raising awareness about the chamber, its members, and its events. “I am proud to offer my Internet marketing expertise to help spread the message that the NECC is ‘in business for business’,” explains Sower, “and look forward to working with other members of the organization to promote what’s great about chamber membership.”

With a solid multimedia marketing background, including radio and television writing, direction, and production, Sower established Samson Media in December 2006, where he put his focus on the worldwide Web and Internet marketing. Until recently, he owned and operated a successful e-commerce Web site (www.lucythewonderdog.com), which he created in 2004 to cater to the needs of upscale dog and cat owners.

In conjunction with the site, Sower published a weekly e-mail newsletter that was distributed to over 12,000 opt-in subscribers. He has an extensive knowledge of pay-per-click marketing, search engine optimization techniques, and general online traffic-building and community-building techniques, which are services Samson Media now provides to its clients.“Marketing the chamber is key to realizing our goals, and we are pleased to have Gene Sower leading the charge,” notes Marlene J. Waldock, NECC president and owner of 1st Impression Communications, Verona. “Gene’s creativity and knowledge are the essential components needed to help the chamber maximize its image and exposure.”

Samson Media, LLC, is an online marketing firm specializing in Web-site design, search engine optimization, Internet marketing, e-commerce, and business consulting for small and medium-sized businesses. The company’s unique direct-marketing perspective on Web-site design puts the focus on turning a client’s Web site into a valued member of its sales force. Electronic newsletter setup and implementation services as well as autoresponder marketing campaigns are also provided. For more information, visit samsonmedia.net or call 973-744-6621.