The future’s looking pretty bright for the website development and optimization business!
According to a recent article in the New York Times, while more and more small businesses are becoming web savvy and using Internet marketing in combination with their websites to generate more business, only 36% of all businesses with fewer than 100 employees had a web presence.
That number was according to a Jupiter Research study which I was both shocked and pleasantly surprised to hear at the same time.
The reason I was shocked was because not having even a basic web site in the 21st century is akin to not having a phone or a fax in my opinion. Not that I expect many small businesses to be developing Widgets or podcasting or blogging (although it would be great if they did). But every business can benefit from having a website that comes up in the search engines and at the very least communicates hours of operation, contact information, directions, services provided, etc.
The reason I was pleasantly surprised is because helping small and medium sized businesses either improve or initiate their web site efforts is what Samson Media, my company, does! And the same article went on to quote another study that estimates that sales revenue from Internet Yellow Pages, local search optimization efforts, etc, will increase from $3.4 billion in 2005 to $13 BILLION in 2010!
And it seems the money is well spent. Every company profiled in the article claims that after having jumped in and developed a website, the effort generated thousands of dollars to the company bottom line.
So it’s a good time to be in this business. To quote Timbuk 3, that 80’s band with the monster hit: “The Future’s So Bright, I Gotta’ Wear Shades”!