I’ve been presenting an SEO webinar at the Super Zoo trade show in Las Vegas for the last five years and one of the things I’m fond of saying is that to succeed with SEO you have to “be the answer to the question.”

No, grasshopper, I’m not speaking philosophically, what I mean is that to succeed in SEO you have to try and anticipate how people are searching and take steps to have the products or services you offer return themselves in those results.

So to bring greater clarity to an ever-evolving field, we’ll be conducting an online webinar on January 24th, 2012, that will explain what SEO is, what it is NOT and how it can be tapped to grow your own business.

Please note:  while some of the examples used during the presentation are aimed at the pet industry in particular, the lessons and principles being taught apply to ANY business.

Sign up or get complete info here.