For the eighth straight year I am honored once again to be presenting workshops at the largest national trade show for pet retailers called SuperZoo.
All workshops this year, presented as part of SuperZoo University, have been expanded to 90 minutes sessions based on attendee feedback from last year. And in another couple of firsts, this year’s show has been moved to July from September (to get more separation from the holiday shopping season) and my workshops have now been divided into Beginner and Advanced.
TOO MUCH OR TOO LITTLE?
I’m excited that my two workshops, focusing on Search Engine Optimization, will be divided into beginner and advanced and expanded to 9o minutes each from 45. I’ve always struggled with how much information to give and how deep to go for each topic. My workshop attendance size ranges from 25 to 70 people with an average size of 40 so I know I’m dealing with a wide range of marketing know-how and technical ability. And I am keenly aware that my audience is primarily business owners who are busy running their businesses and don’t have the time or resources to necessarily implement everything that I teach in each workshop. But using myself as a barometer when I attend various workshops and webinars, I would rather be given more meat and less fluff so I try to err on the side of giving more information and details rather than less.
KNOWLEDGE IS POWER
And as I remind people in my workshops, especially for something as complex as SEO, the goal isn’t necessarily to implement everything yourself but to mainly be aware that these new ways of marketing your business online exist. I figure that if each attendee comes away with 2 – 3 actionable items, validation about one or two other things they may be doing or are considering doing, and the inspiration to try new things then the workshop has served it’s purpose.
If you’ll be heading out to Las Vegas for SuperZoo 2013, I hope you’ll consider joining me!