WITH ECONOMY IN RECESSION, SEM IS NO LONGER OPTIONAL
Yellow page ads, newspapers, direct mail — are these forms of advertising generating the types of returns that retailers need?
So what’s a retailer to do?
Retailers need to make sure that as customers shift their shopping habits online, away from old school methods, they’re being found.
Well, I can tell you one thing: NOT upping your Internet marketing game will put you on the fast track to losing business and market share.
If you’re a local business and customers are searching for you and you either don’t have a website at all or you have one that is not optimized for the search engines (so that the search engines can find and match your site with what is being looked for) you basically don’t exist!
HIGH GAS PRICES PRESENT ONLINE OPPORTUNITIES
As gas prices continue to climb, less people are jumping in the car to window shop. More people than ever are letting their fingers do the walking — on their keyboards!
One recent article in The Search Insider, goes on to explain how retailers who “get” search engine marketing will have a definite edge over those who don’t.
Now more than ever, search engine optimization, keyword optimization and search engine marketing are no longer optional. They’re essential to survival.