Super Zoo UniversitySamson Media is pleased to announce its acceptance of an invitation to speak at the upcoming SuperZoo 2008 pet industry trade show in Las Vegas.  Gene Sower, owner of Samson Media will provide two educational sessions on how the Internet can help pet retailers put their marketing efforts into overdrive.

SESSION INFO:

MAKE MORE MONEY ONLINE

The days of passive Yellow Page ads and newspaper advertising are over. Intrusion marketing, shot gun approaches to lead generation and other hit or miss approaches are dead. Learn how search engine optimization techniques, combined with email marketing and Internet marketing videos, can provide a powerful and trackable marketing mix that will give pet retailers control over their marketing dollars. These are all techniques that retailers can use to target only relevant customers who are looking for what they have to sell. No more scatter shot approaches. Internet marketing allows for a laser-focused approach that is completely quantifiable, permission-based, and in many cases a one-time cost that, once in place, continues to generate leads for months and even years at a time.

About SuperZoo

SuperZoo 2008 features nearly 1,000 industry exhibitors – both established leaders and newcomers – demonstrating the latest products and innovations available in the pet industry. SuperZoo University encompasses educational seminars and panel discussions aimed at preparing you for emerging trends and business success.

During the 3 day event in September, the pet industry will pause to meet, learn and invest in their success at SuperZoo – The National Show for successful Pet Retailers.This year’s event returns to Las Vegas, an ever-changing city that is constantly investing in its success. Similarly, the pet industry is reinventing itself by offering consumers more ways to care for, enjoy and engage in the pet relationships. Your opportunity to invest in your success begins with discovering innovative products, enhancing your knowledge of animal wellness and developing strategies for a successful future. SuperZoo ’08 features nearly 1,000 industry exhibitors – both established leaders and newcomers – demonstrating the latest products and innovations available in the pet industry. SuperZoo University encompasses educational seminars and panel discussions aimed at preparing you for emerging trends and business success. Whether your business involves retailing, grooming, or professional pet care, SuperZoo 08 gives you the framework you need to invest in your success.