“We were providing PPC on an informal basis but as more and more of our clients were asking for it we decided to formalize a package,” explained Samson Media President, Gene R. Sower.
The PPC package will allow businesses to instantly generate traffic from Google for search terms relevant to their business.
While Samson Media specializes in organic search engine optimization (SEO), PPC allows clients to generate instant traffic and augment traditional SEO efforts.
“I’m a big believer in SEO,” explains Sower, “but sometimes you just can’t break through with a pure SEO strategy for very competitive search terms. Using good SEO tactics COMBINED with a targeted PPC strategy is really the best of both worlds”.