When Baskets-n-beyond owner Michele Petrillo decided to reinvent her gift basket business as an ecommerce company, Samson Media built a brand new website to help the company sell their growing line of gift baskets and gifts.

Built on the OsCommerce shopping cart platform, the site offers the ability to calculate sales tax, UPS shipping rates and easy content management.

OsCommerce is an “open-source” platform that allows for the addition of various types of¬†plugins, called “contributions,” to help Michele sell more products, such as cross selling items at the point of check out and the calculation of a local hand-delivery option.¬†

Established in 1993, Baskets-n-Beyond is based in Dumont, New Jersey and is currently offering a 10% discount coupon to all new subscribers at the site.